CRO Lead - E‑Commerce Growth & Personalisation

Digital Gurus; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global organization is seeking a CRO Lead to drive conversion rate optimization strategies for its e-commerce platforms. This role requires hands-on experience in leading CRO programs and exceptional analytical skills, with a focus on enhancing customer journeys and maximizing conversion rates. Collaborating with various internal teams, you will design and implement tests, analyze performance data, and present findings to senior leadership. The ideal candidate must possess the right to work in the UK and have a passion for digital innovation.

Qualifications

• Demonstrable experience leading and scaling CRO programs in e-commerce.
• Exceptional analytical skills and proficiency with analytics tools.
• Strong collaborative and team player mindset.

Responsibilities

• Design and execute a CRO strategy focused on enhancing e-commerce KPIs.
• Lead the testing lifecycle including A/B and multivariate tests.
• Conduct user research and usability testing for customer insights.
• Optimize web properties for conversion and engagement.
• Collaborate with cross-functional teams to align goals.
• Monitor industry trends to introduce innovative ideas.
• Support e-commerce campaigns and website content updates.
• Prepare and deliver presentations to senior leadership.

Skills

Experience in leading CRO programs

Analytical capabilities

Collaboration skills

Project management

Familiarity with Adobe Target

Tools

ContentSquare

Google Analytics

Job description

A global organization is seeking a CRO Lead to drive conversion rate optimization strategies for its e-commerce platforms. This role requires hands-on experience in leading CRO programs and exceptional analytical skills, with a focus on enhancing customer journeys and maximizing conversion rates. Collaborating with various internal teams, you will design and implement tests, analyze performance data, and present findings to senior leadership. The ideal candidate must possess the right to work in the UK and have a passion for digital innovation.