Ecommerce CRO Specialist — Data-Driven Optimisation

Matalan; Liverpool; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

20% staff discount

Thrive Recognition Scheme

Wellbeing support

Life Assurance

Retail Rewards platform

Pension Scheme

Career development

Job summary

Matalan is seeking an experienced CRO Specialist to optimise our ecommerce journeys across web and app. You will run end-to-end experimentation within Agile squads, turning data into actionable improvements to lift conversion and commercial KPIs.

You will use analytics, heatmaps, session replays and rigorous hypothesis testing to diagnose behaviour and prioritise tests. The role is hands-on, customer-focused and requires strong storytelling to influence stakeholders.

Qualifications

• Proven experience in a CRO / Conversion Rate Optimisation role (essential).
• Hands-on experience designing and delivering A/B and MVT tests.
• Strong analytical skills with experience in data tools such as GA, AB Tasty, ADO and Figma.
• Ability to interpret complex data and translate it into simple, commercial recommendations.
• Strong storytelling and stakeholder management skills.
• Experience working in Agile environments and sprint-based delivery.

Responsibilities

• Identify, prioritise and recommend optimisation opportunities across key customer journeys using behavioural, transactional and experimentation data.
• Use analytics, heatmaps, session replays, funnel analysis and experimentation data to diagnose user behaviour and recommend evidence based improvements.
• Coordinate end to end experimentation processes including hypothesis creation, test design, QA, implementation, analysis and recommendation of next steps.
• Drive continuous optimisation through structured experimentation, ensuring test outcomes are measured against agreed commercial and customer KPIs.
• Operate within Agile delivery teams to manage the end-to-end analytics lifecycle, from problem definition and discovery through analysis, experimentation, and stakeholder communication.
• Translate complex datasets into concise recommendations that enable stakeholders to make informed business decisions.
• Communicate analytical findings with clear commercial context, demonstrating the impact on customer behaviour, conversion, and business performance.
• Evaluate digital experience performance across web and app journeys, balancing technical performance, usability, and conversion optimisation objectives.

Skills

CRO

A/B testing

MVT testing

Agile

Stakeholder management

Storytelling

Tools

GA

AB Tasty

ADO

Figma

Job description

Matalan is seeking an experienced CRO Specialist to optimise our ecommerce journeys across web and app. You will run end-to-end experimentation within Agile squads, turning data into actionable improvements to lift conversion and commercial KPIs.

You will use analytics, heatmaps, session replays and rigorous hypothesis testing to diagnose behaviour and prioritise tests. The role is hands-on, customer-focused and requires strong storytelling to influence stakeholders.