CRO Manager: Data-Driven Growth & Optimization (Hybrid)

Allscreens Nationwide Ltd; East Midlands; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Private Medical Insurance (Vitality)

25 days annual leave (increasing to 28

Pension contribution

Share save scheme (Equinity)

Retail discounts

Entertainment tickets

Flexible hybrid hours

Job summary

MAB is seeking a Conversion Rate Optimisation (CRO) Manager to own optimization across websites, tools and introducing relationships with mortgage firms. You will use data and customer behaviour insights to identify opportunities, reduce friction and improve conversion across journeys.

Working with marketing, UX and development teams, you will deliver a testing roadmap to drive continuous improvement and lead lead generation growth across the business.

Qualifications

• Experience in CRO, digital optimisation or UX-focused activity.
• Strong analytical mindset with a data-driven approach.
• Experience running A/B and multivariate testing programmes.
• Knowledge of Optimizely, Hotjar and Engage.
• Excellent stakeholder management and communication skills.
• Ability to translate complex data into clear recommendations.

Responsibilities

• Lead the development and delivery of CRO strategy across digital channels.
• Create and manage a programme of A/B and multivariate testing.
• Analyse customer behaviour and journey data to identify opportunities.
• Collaborate with marketing, UX and development teams to evaluate test activity.
• Build and maintain a CRO roadmap aligned to business goals.
• Report on performance and share actionable insights.

Skills

CRO

A/B testing

Multivariate testing

Analytics

Stakeholder management

Tools

Optimizely

Hotjar

Engage

HTML/CSS knowledge

Job description

MAB is seeking a Conversion Rate Optimisation (CRO) Manager to own optimization across websites, tools and introducing relationships with mortgage firms. You will use data and customer behaviour insights to identify opportunities, reduce friction and improve conversion across journeys.

Working with marketing, UX and development teams, you will deliver a testing roadmap to drive continuous improvement and lead lead generation growth across the business.