CRO Specialist

Matalan; Liverpool; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

20% staff discount

Thrive Recognition Scheme

Wellbeing support

Life Assurance

Retail Rewards platform

Pension Scheme

Career development

Job summary

Matalan is seeking an experienced CRO Specialist to optimise our ecommerce journeys across web and app. You will run end-to-end experimentation within Agile squads, turning data into actionable improvements to lift conversion and commercial KPIs.

You will use analytics, heatmaps, session replays and rigorous hypothesis testing to diagnose behaviour and prioritise tests. The role is hands-on, customer-focused and requires strong storytelling to influence stakeholders.

Qualifications

• Proven experience in a CRO / Conversion Rate Optimisation role (essential).
• Hands-on experience designing and delivering A/B and MVT tests.
• Strong analytical skills with experience in data tools such as GA, AB Tasty, ADO and Figma.
• Ability to interpret complex data and translate it into simple, commercial recommendations.
• Strong storytelling and stakeholder management skills.
• Experience working in Agile environments and sprint-based delivery.

Responsibilities

• Identify, prioritise and recommend optimisation opportunities across key customer journeys using behavioural, transactional and experimentation data.
• Use analytics, heatmaps, session replays, funnel analysis and experimentation data to diagnose user behaviour and recommend evidence based improvements.
• Coordinate end to end experimentation processes including hypothesis creation, test design, QA, implementation, analysis and recommendation of next steps.
• Drive continuous optimisation through structured experimentation, ensuring test outcomes are measured against agreed commercial and customer KPIs.
• Operate within Agile delivery teams to manage the end-to-end analytics lifecycle, from problem definition and discovery through analysis, experimentation, and stakeholder communication.
• Translate complex datasets into concise recommendations that enable stakeholders to make informed business decisions.
• Communicate analytical findings with clear commercial context, demonstrating the impact on customer behaviour, conversion, and business performance.
• Evaluate digital experience performance across web and app journeys, balancing technical performance, usability, and conversion optimisation objectives.

Skills

CRO

A/B testing

MVT testing

Agile

Stakeholder management

Storytelling

Tools

GA

AB Tasty

ADO

Figma

Job description

• Identify, prioritise and recommend optimisation opportunities across key customer journeys using behavioural, transactional and experimentation data.
• Use analytics, heatmaps, session replays, funnel analysis and experimentation data to diagnose user behaviour and recommend evidence based improvements
• Coordinate end to end experimentation processes including hypothesis creation, test design, QA, implementation, analysis and recommendation of next steps.
• Drive continuous optimisation through structured experimentation, ensuring test outcomes are measured against agreed commercial and customer KPIs.
• Operate within Agile delivery teams to manage the end-to-end analytics lifecycle, from problem definition and discovery through analysis, experimentation, and stakeholder communication.
• Translate complex datasets into concise recommendations that enable stakeholders to make informed business decisions.
• Communicate analytical findings with clear commercial context, demonstrating the impact on customer behaviour, conversion, and business performance.
• Evaluate digital experience performance across web and app journeys, balancing technical performance, usability, and conversion optimisation objectives.
• Assess competitor customer journeys, experimentation approaches, and UX patterns to identify opportunities for performance improvement.
• Design clear, user-focused reporting and visualisation solutions that communicate complex data in an accessible and actionable way.

Our growing digital team requires an experienced CRO Specialist with a solid background in ecommerce to support our digital transformation through experimentation and optimisation of our digital customer journeys.

As a data driven individual, you'll identify opportunities across all journeys to enhance the user experience and conversion as well as providing insights to the business about user behaviour. This is a hands-on customer focused role within an Agile environment working in sprints on end-to-end discovery, insight generation, experimentation, reporting and communication of impact. The ideal candidate combines analytical depth, storytelling, stakeholder influence and genuine curiosity with proven experience turning data into measurable customer and business value., We're looking for someone who is naturally curious, highly analytical, and confident turning data into clear actions that improve performance.

You will ideally bring:

• Proven experience in a CRO / Conversion Rate Optimisation role (essential)
• Hands-on experience designing and delivering A/B and MVT tests
• Strong analytical skills with experience in data tools such as GA, AB Tasty, ADO and Figma
• Ability to interpret complex data and translate it into simple, commercial recommendations
• Strong storytelling and stakeholder management skills
• A proactive mindset and confidence acting as a CRO evangelist across the business
• Experience working in Agile environments and sprint-based delivery

You’ll be someone who enjoys problem solving, challenging assumptions, and continuously improving digital experiences through evidence-based decision making.

From humble beginnings to disruptive innovations in the retail industry, find out about how Matalan is ever-evolving here. We know as a team, we are stronger together - we champion equality for all and make lasting connections that go beyond work. We thrive off our inclusive culture, encouraging our colleagues to bring their true selves to work and contributing to collective creativity, open-mindedness and growth.

In addition to competitive salaries, we also offer the below core benefits:

• 20% staff discount, which increases with length of service
• Thrive Recognition Scheme
• Wellbeing support provided by the Retail Trust
• Life Assurance
• Retail Rewards platform offering discounts for other retailers
• Pension Scheme
• Access to a wide range of career development
• Additional benefits may apply depending on your role and area of the business