Earned Influence & Brand PR Transformation Manager

Mars; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global company in the United Kingdom is seeking an Earned Influence & Brand PR Transformation Manager to spearhead a transformation of its PR capabilities. The role focuses on driving growth across Global Emerging Markets and Europe while integrating impactful communications. The ideal candidate will have proven expertise in Marketing and PR, experience in transformation programs, and strong skills in brand storytelling and media ecosystems. The position offers competitive salary and benefits.

Benefits

Best-in-class learning and development support

Access to Mars University

Company bonus

Qualifications

• Proven experience in Marketing and/or Marketing Communications with expertise in PR.
• Demonstrated ability across diverse geographies ideally with exposure to emerging markets.
• Experience in leading or contributing to transformation programs at global or regional level.

Responsibilities

• Support markets in establishing a unified operating model with a new Brand PR agency partner.
• Partner with Corporate Affairs to embed an earned-first approach across media.
• Identify scoping priorities for 2026 with Brand PR leads in Segments.

Skills

Digital Marketing

Management Experience

Profit & Loss

Analysis Skills

Microsoft PowerPoint

Market Research

Project Management

Product Management

P&L Management

Product Development

Branding

Job description

Job Description

The Earned Influence & Brand PR Transformation Manager will spearhead an ambitious 1824 month transformation of Mars earned-first PR social media and influencer capabilities. This role focuses on driving growth and innovation across Global Emerging Markets and Europe & Central Eurasia ensuring Mars communications are integrated impactful and aligned with evolving market dynamics.

What are we looking for

• Proven experience in Marketing and / or Marketing Communications with proven expertise in PR and earned media.
• Demonstrated ability to work across diverse geographies ideally with exposure to emerging markets.
• Experience leading or contributing to transformation programs (agency organizational or functional) at global or regional level.
• Strong understanding of brand storytelling cultural insights and evolving media ecosystems.
• Cross-functional collaboration experience with Marketing Creative and Insights teams.

What will be your key responsibilities

• Support markets as they shift to a new Brand PR agency partner establishing a unified operating model and clear performance expectations.
• Partner with Corporate Affairs and Marketing in key markets to embed an earned-first approach across Paid Earned Shared and Owned media.
• Partner with Brand PR leads in Segments to identify scoping priorities for 2026 and work with Commercial to ensure inputs are accounted for.
• Implement new cross-functional processes. Work with the Core Transformation Team and regional stakeholders to codify planning execution budgeting scoping and agile activation approaches.
• Support the deployment of a new global framework to measure PR and earned media impact across both reputation and brand growth outcomes.
• Drive the change communications needed for adoption across the function.
• Identify capability gaps and provide recommendations on upskilling and resourcing needs.

What can you expect from Mars

• Work with diverse and talented Associates all guided by The Five Principles.
• Join a purpose driven company where were striving to build the world we want tomorrow today.
• Best-in-class learning and development support from day one including access to our in-house Mars University.
• An industry competitive salary and benefits package including company bonus.

Required Experience

Manager

Key Skills

Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft PowerPoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding

Employment Type

Full-Time

Experience

years

Vacancy

1