Drinks Sales Manager

White Recruitment Construction; Highweek; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading drinks distributor is seeking an experienced Sales Manager to drive business growth in the North Devon area. The role involves managing existing accounts and developing new opportunities within pubs, bars, and restaurants. Candidates should have a strong sales background in the drinks or hospitality sector and excellent communication skills. The position offers a competitive salary, bonus structure, company car or allowance, and opportunities for growth within a collaborative team environment.

Benefits

Competitive base salary

Bonus structure

Company car or car allowance

Opportunities for progression

Regular industry training

Qualifications

• Proven track record in sales, ideally within drinks, FMCG, or hospitality.
• Strong understanding of the on‑trade sector (pubs, bars, restaurants, hotels).
• Full UK driving licence (essential).

Responsibilities

• Drive sales growth across your territory by identifying and converting new on‑trade opportunities.
• Manage and grow an existing portfolio of hospitality clients.
• Build strong, consultative relationships with key decision‑makers.

Skills

Sales growth identification

Account management

Consultative relationship building

Negotiation skills

Communication skills

Job description

Sales Manager / Business Development Manager – Drinks Industry

North Devon (Field-based, with travel across the region) – Up to £45,000 per annum + Bonus + Car Allowance + Benefits

I currently have an exciting opportunity for an experienced Sales Manager with on-trade drinks industry knowledge to work for a leading drinks distributor as their North Devon Sales Manager.

As the Sales Manager / BDM, you’ll be the face of the business in the region – building strong relationships with on-trade clients including pubs, bars, restaurants, hotels, and venues. You’ll be responsible for both account management and new business development, ensuring your customers receive first‑class service.

Key Responsibilities:

• Drive sales growth across your territory by identifying and converting new on‑trade opportunities
• Manage and grow an existing portfolio of hospitality clients
• Build strong, consultative relationships with key decision‑makers
• Promote our extensive drinks portfolio and introduce new products to market
• Work closely with internal teams to ensure excellent customer service and fulfilment
• Attend industry events, tastings, and brand activations where required

About You:

• Proven track record in sales, ideally within drinks, FMCG, or hospitality
• Strong understanding of the on‑trade sector (pubs, bars, restaurants, hotels)
• Results‑driven with a passion for the drinks industry
• Confident communicator with strong negotiation and influencing skills
• Self‑motivated, well‑organised, and able to manage your own diary
• Full UK driving licence (essential)

What We Offer:

• Competitive base salary + bonus structure
• Company car or car allowance
• Opportunities for progression in a growing business
• Regular industry training and tastings
• A vibrant, collaborative team culture

Interested?

Apply now with an up to date CV to be considered for this exciting Sales Manager opportunity.