Director of Summer School Admissions

Brighton College; England; On-site; GBP 50,000 - 70,000; Full time

Job summary

A prestigious educational institution in the UK seeks a Director of Summer School (Admissions) to lead marketing and admissions for its summer programme. This role requires extensive experience in educational marketing and international student recruitment, strong communication skills, and the ability to foster relationships. You will work closely with the Director of Education and oversee strategic initiatives to enhance enrollment. The ideal candidate will be proactive, collaborative, and committed to delivering a high-quality educational experience.

Qualifications

• Proven experience in educational marketing is essential.
• Hands-on skills in managing websites and social media.
• Strong understanding of global education landscapes.

Responsibilities

• Lead admissions and marketing initiatives for the summer school.
• Develop a recruitment strategy for international pupils.
• Oversee the admissions process ensuring a welcoming experience.

Skills

Marketing experience in education

Digital marketing skills

International student recruitment

Communication skills

Relationship building

Organizational capability

Job description

Brighton College is seeking to appoint Director of Summer School (Admissions) to join our Admissions team on a full-time, permanent basis. Main Purpose of the Role: The Director of Summer School (Admissions) will play a pivotal leadership role in shaping, marketing and overseeing admissions for an outstanding Brighton College summer school programme, working together with a separate Director (Education) who has responsibility for the operational running of the Summer School curriculum and programme. This position sits within the Admissions department of the College and the postholder will lead admissions and marketing initiatives to ensure strong visibility, engagement, and enrolment in the summer school from across the world. Working alongside the existing Director of Summer School (Education), the successful candidate will ensure the summer school offers a high-quality educational experience for all participants and attracts possible future applicants to experience life at Brighton College.

International Recruitment and Admissions

• Develop and implement a robust recruitment strategy aimed at attracting overseas pupils to the summer school programme.
• Build and maintain relationships with international agents, partner schools, and educational networks.
• Oversee the admissions process from enquiry to enrolment, ensuring a smooth and welcoming experience for families and their children.
• Track recruitment performance, analyse trends, and provide regular reports to senior leadership.
• Travel internationally as required to promote the programme and represent the school.

Marketing and Communications

• Lead on the creation of a strong brand for the summer school, including the implementation and evaluation of marketing campaigns based on market research.
• Create and manage online and offline promotional activity, including website content, social media, digital advertising, and printed materials.
• Ensure brand consistency and high-quality messaging across all marketing outputs.
• Work with internal teams and external partners to maximise the school's presence in key markets.
• Lead on communication with families and pupils before, during and after each summer school camp.

Operational Support

• With support from the Finance team, ensure appropriate price positioning and costs oversight of the summer school to enable significant net profit delivery.
• Support the Director (Education) in the smooth running of the summer school, including safeguarding, welfare, risk management, and operational logistics.
• With support from the Admissions team, use the relevant online application tools to manage enquiry through to payment for the Summer School, with usage of data analytics to support and promote Admissions to the College.
• Assist in coordinating staff recruitment, induction, and ongoing support throughout the programme.
• Contribute to the development and implementation of policies, handbooks, and quality assurance processes.

Leadership and Collaboration

• Work closely with the Director (Education) to ensure the strategic and day-to-day success of the summer school.
• Foster a positive, inclusive, and collaborative working environment for staff and students.
• Represent the summer school at school events, external conferences, and international education fairs.

Other Admissions Responsibilities

• Support the Director of Admissions within several different areas such as overseas recruitment and liaising with agents, support for Open Mornings and Admissions events, and additional holiday programmes.
• Any other reasonable management request.

Person Specifications

Essential

• Proven experience in marketing, preferably within an educational context.
• Hands‑on digital marketing skills, including website and social media management.
• Strong understanding of international student recruitment and global education landscapes.
• Experience in programme development or educational leadership.
• Excellent communication, relationship‑building, and presentation skills.
• Ability to work independently and collaboratively, with strong organisational capability.
• Cultural awareness and sensitivity when working with international families and partners.
• Commitment to safeguarding and promoting the welfare of children.

Desirable

• Experience working with international education agents or global partnerships.
• Experience of residential summer schools or short‑course programmes.
• Additional languages may be helpful.
• Willingness to travel overseas.

For full details of the role, please see the Job Profile Document below.