Director of Sales and Business Development - MSC

BDO UK LLP; Greater London; On-site; GBP 150,000 - 200,000; Full time

Job summary

A leading accountancy and business advisory firm is seeking a Director of Sales and Business Development to drive revenue and lead a high-performing team. The ideal candidate will have a strategic sales background and proven experience in enhancing sales methodologies within professional services. Responsibilities include developing the sales strategy, collaborating with partners, and implementing a skills development program to ensure optimal performance. This role offers opportunities for professional growth and a focus on client-centric solutions.

Benefits

Agile working environment

Career development programs

Collaborative workspace

Qualifications

• Proven experience in director sales or sales enablement roles.
• Strong analytical, organisational and project management skills.
• Experience with CRM platforms to drive data-driven sales decisions.

Responsibilities

• Develop and implement sales strategy to drive revenue.
• Lead and develop a high-performing sales team.
• Define KPIs to measure performance and report to stakeholders.

Skills

Strategic sales background

Client-centricity

Analytical skills

Leadership skills

Excellent communication

Tools

Microsoft Dynamics

Job description

Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially spirited and high-growth businesses that fuel the economy – and directly advise the owners and management teams that lead them.

We’ll broaden your horizons

The Markets, Sales & Clients (MSC) function is the driving force behind the creativity and growth at BDO. Our goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Because we know that great ideas can come from anywhere, you can be sure you'll be heard and have the chance to make a real impact. You'll be supported to build your careers, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of stakeholders. You'll be rewarded with a career with real purpose.

We’ll help you succeed

Leading organisations trust us because of the quality of our advice. That quality frows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.

The role

You'll be someone who is both comfortable working proactively and managing your own tasks, as well as confident collaborating with others and communicating regularly with BDO's partners and your direct team. You'll be encouraged to identify and draw attention to opportunities for enhancing our sales performance and be considered as a subject matter expert on winning work in a professional services environment.

The Director of Sales and Business Development is a new, senior role responsible for developing people, processes and technology for a community of sales professionals working across the sales cycle to drive revenue for the firm through various practice areas, internal channels and the go-to-market programme. The role requires a client-centric, commercial mindset to build relationships with senior partners and understand their markets and growth strategies. Leading the sales community, the successful applicant will ensure their team is equipped to deliver the skills and services required to support their growth plans nationally across service lines, sectors and regional markets. It's a fast paced, hands‑on role requiring an ability to blend strategy with execution.

The Director of Sales and Business Development will collaborate with other Directors in the MSC leadership team, to align on the overall MSC strategy and deliver a consistent people experience ensuring the functions processes are appropriately applied. They will also oversee the skills development programme of their part of the function, working internally and externally to establish excellence in their area of expertise.

In this challenging and rewarding role you will also:

Strategy & Vision

• Define and implement a comprehensive strategy for the sales and business development community, supporting MSC's overall strategy, to develop professional sales skills focused on a comprehensive understanding of the sales cycle
• Design and execute a skills development programme to provide the BDO business with capabilities that can be deployed in the right place, with the right skills, at the right time
• Create a culture of client centricity, speed to market and commercialism whilst fostering an environment which is collaborative, high energy and high impact
• Identify future sales requirements in the function, and across the wider practice to both meet the needs of expectations of our customers and retain a competitive advantage in the market

Firmwide Business Development Capabilities

• Own the firm’s sales methodology, to ensure it is updated to reflect the latest selling trends and skills that showcase 'best practice'. Also ensure people in the capability are experts at understanding the methodology, that they are using it, and able to coach others
• Engage with the business to identity and address skills gaps in the business and ensure there is a consistency of implementation of the sales processes - and the right behaviours adopted to apply them
• Assess key behaviours across key business development activities associated with finding work, winning work and growing relationships to build tools and guides which drive more consistency and improve mindset, skillset and toolset of practice staff across the sales cycle

Data Analysis & Sales Performance

• Collaborate with other parts of MSC and the wider business to understand pipeline metrics and trends to identify sales/business development opportunities for the business and the MSC function.
• Establish key performance indicators and metrics to measure performance of teams and individuals across the sales cycle. Where appropriate, establish principles through which resources can be deployed into various practice areas and programmes across BDO.
• Report to senior stakeholders on KPIs to demonstrate value and impact across the sales cycle of the people working in MSC.

Team Leadership & Development

• Leading from the front, building, leading, and developing a high‑performing sales team by providing coaching (skills development), filling gaps where needed and nurturing talent
• Ensure that policies, procedures, and processes are clearly defined, documented, and adhered to, promoting operational efficiency and data accuracy across the capability.
• Work with the HR function and MSC leadership to ensure performance management issues are appropriately addressed across MSC in a consistent and timely manner
• As a member of the MSC leadership team, collaborate with colleagues and/or lead on a wide range of MSC-specific and firm‑wide activities
• Engage with colleagues in the global BDO network in similar roles to drive consistency and collaboration across the wider business.

Technology Management

• Utilise the MSC technology stack supporting sales and business development, ensuring it is maintained, optimised, and customised as necessary
• Ensure that the firm’s CRM system is used appropriately across the capability
• Identify opportunities to simplify and improve systems and processes, avoiding unnecessary complexity and customisation
• Working with the Operations Director, horizon scan opportunities for new potential technology platforms for future consideration by the function and/or the wider firm

Collaboration

• Work closely with the other capability Directors to align MSC activities across the firm’s Gold Programmes and to ensure a seamless transition between sales and marketing activities
• Collaborate with other Central Operations teams and workstreams to connect processes for winning work to provide a frictionless experience for the business

Risk, People & Compliance

• Ensure compliance with relevant regulatory requirements and industry standards, proactively identifying and mitigating operational risks

You’ll be someone with:

• Proven experience in director sales, and /or sales enablement roles, with demonstrable experience in a senior management role leading large teams covering the end-to-end sales cycle within the professional services sector
• Experience in evaluating, enhancing and delivering sales methodologies and training within a professional services environment
• A strategic sales background, with a proven track record of leading and transforming sales/BD teams across Account Management, Lead Generation, Bids & Proposals
• Strong analytical, organisational and project management skills with attention to detail
• A focus on client‑centricity, commercial decision making and a 'can‑do' attitude
• Excellent communication skills, both verbal and written, with the ability to influence cross‑functional teams and senior leadership
• Experience of using CRM platforms, including Microsoft Dynamics and other technology sales enablement tools to drive data‑driven sales decisions
• Ability to build senior internal relationships and manage external partners and vendors
• Strong leadership skills, with the energy, motivation and leadership to build and transform a 'best‑in‑class' sales function which contributes directly to the top line revenue

You'll be able to be yourself; we’ll recognise and value you for who you are and celebrate and reward your contributions to our business. We’re committed to agile working, and we offer everyone the opportunity to work in ways that suit them, their teams and the task at hand.

At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

We’re in it together

Mutual support and respect are core BDO values and we’re proud of our distinctive, people‑centred culture. From information success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.

We know that collaboration is the key to creating value and satisfying experiences at work, so we’ve invested in state‑of‑the‑art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experience. With a range of multidisciplinary events and dedicated resource, you’ll never stop learning at BDO.

We’re looking forward to the future

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions.

We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.

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