Director of Sales

Bell Recruitment; Belfast; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading hospitality recruitment agency is seeking a dynamic Sales and Marketing Director to join its award-winning team in Belfast. This senior role focuses on driving revenue, enhancing brand presence, and overseeing sales and marketing operations within a luxury hotel environment. Candidates should have at least 3 years of sales management experience, strong communication skills, and a deep understanding of the hospitality industry. The ideal candidate will thrive in a fast-paced setting and contribute to the team's success.

Benefits

Retirement plan and/or pension

Flexible working schedule

Employee development programmes

Employee discounts

Free meals during shifts

Qualifications

• Minimum 3 years experience as a Sales Manager.
• Previous experience within the hospitality industry.
• Strong written and spoken English.

Responsibilities

• Work alongside General Manager to deliver strategic business plans.
• Lead the Revenue, Sales, Marketing, and Events teams.
• Drive revenue across all segments by identifying new business.

Skills

Sales Management

Communication Skills

Leadership

Market Analysis

Education

Degree-level education

Qualifications in hospitality management

Job description

Sales and Marketing Director

We are recruiting a dynamic and proactive Sales and Marketing Director to join our award-winning hospitality team. This senior role is ideal for a motivated leader who thrives on driving revenue, elevating brand presence, and shaping the commercial success of a luxury hotel environment.

The Sales and Marketing Director will be responsible for maximising sales, strengthening the brand, and overseeing the day-to-day operations of the Sales and Marketing function. This includes leading the sales, marketing, events, and revenue teams, while ensuring consistency in culture, guest experience, and commercial performance.

Main Responsibilities & Key Tasks

• Work alongside the General Manager, Revenue Manager, and senior commercial leadership to deliver strategic business plans, including the annual Sales & Marketing Plan aligned with business objectives and budgets.

• Lead the Revenue, Sales, Marketing, and Events teamssupporting individual development, driving performance, and fostering a cohesive team culture.

• Drive revenue across all segments by identifying new business, securing groups, contracting transient accounts, and developing key account relationships.

• Attend and organise industry tradeshows, events, FAM trips, press visits, and client showcases, including occasional international travel.

• Manage the Sales & Marketing expense budget and ensure forecasts align with business expectations.

• Collaborate with the wider commercial team to ensure adherence to all brand, marketing, advertising, and digital strategies, including reputation management.

• Complete weekly, monthly, and annual reports as required.

• Work closely with the Revenue Manager and General Manager to maintain accurate forecasts throughout the year.

• Stay informed on market trends, competitor performance, tourism initiatives, and industry developments, adjusting strategy accordingly.

• Provide strong leadershipmotivating, training, and guiding the team to achieve excellence.

• Maintain a strong understanding of marketing tools and their effective application.

• Demonstrate outstanding communication skills, both written and verbal.

• Work proactively, meet deadlines, and maintain a flexible working schedule when required.

• Maintain strong organisational skills and the ability to prioritise effectively.

• Uphold guest-focused values, ensuring a deep understanding of internal and external customer needs.

• Adhere to company regulations including:

  • Fire safety procedures

  • Health & safety regulations

  • First-aid protocols

• Undertake additional duties outside of standard responsibilities when requested by senior management.

Minimum Requirements

• Experience, education, or training that provides the required knowledge and competencies.

• Minimum 3 years experience as a Sales Manager.

• Previous experience within the hospitality industry.

• Strong written and spoken English.

• Valid driving licence.

Preferred Requirements

• Degree-level education.

• Qualifications in hospitality management, business, sales, revenue, or marketing.

Why Join Us?

• Work in a unique and inspiring location, surrounded by rich heritage and exceptional design.

• Be part of an organisation dedicated to employee growth, learning, and career development.

• Join an inclusive, values-driven culture where every contribution matters.

• Enjoy competitive salary and a wide range of employee benefits.

• Work with a team committed to delivering outstanding guest experiences.

• Be part of a company with a strong focus on sustainability and community impact.

Company Culture

Your role will be more than a job titleit's an opportunity to contribute to a legacy. You will play a central part in delivering unforgettable experiences, supporting a culture of excellence, and helping shape the future of a landmark hospitality destination.

We invite ambitious, passionate individuals to join us and help drive continued success and innovation within our team.

Employee Benefits

• Retirement plan and/or pension

• Flexible working schedule

• Office perks

• Employee development programmes

• Employee discounts

• Free work laptop

• Referral bonus scheme

• Competitive salary

• Family & friends discounted rates

• Long-service recognition

• Free meals during shifts

• Opportunities to work with charitable initiatives

• Social events and activities