Director of Membership

The BoTree - Wellness Management; City of Westminster; On-site; GBP 30,000 - 45,000; Full time

Job summary

A premium wellness venue in the City of Westminster is looking for a Membership Manager to join their pre-opening team. This role involves building a membership pipeline, delivering on sales targets, and ensuring a welcoming environment for new members. Candidates should have sales experience in hospitality or wellness and a passion for community engagement. The position offers a competitive package, including various perks and opportunities for personal growth within the company.

Benefits

Cycle to work scheme

Employee assistance programme

Financial wellbeing programme

Complimentary overnight stay

Birthday leave

Travel programme for Team Members

Referral bonus up to £750

28 days holiday per year

2 paid community days

Meals provided while on duty

Qualifications

• Proven sales experience in hospitality, lifestyle or wellness environments.
• Ability to build pipelines and achieve conversion goals.
• Strong community instincts to connect and grow relationships.
• Self-motivated and adaptable in a pre-opening environment.

Responsibilities

• Build and manage a high-quality membership pipeline through outreach.
• Deliver against sales and conversion targets.
• Lead onboarding journeys for new members.
• Support member engagement events.

Skills

Sales experience in hospitality

Relationship building

Community engagement

Self-motivation

Attention to detail

Tools

CRM systems

Job description

The BoTree Club is redefining membership by blending wellness, connection and culture within a world-class hotel setting.

We’re seeking a relationship-driven Membership Manager (Sales & Engagement) to join our pre-opening team and help shape our founding membership community.

Working closely with the Director of Membership, you will:

• Build and manage a high-quality membership pipeline through outreach and referrals
• Deliver against weekly, monthly sales and conversion targets
• Showcase The BoTree Club
• Lead the onboarding journey, ensuring every member feels welcomed and connected
• Maintain strong daily visibility in member areas as a trusted, recognisable presence
• Support member engagement events that encourage connection and belonging
• Collaborate with Wellness, F&B and Marketing to drive engagement and promote initiatives
• Log all activity in CRM systems, providing clear insight and reporting

About You
You’re commercially sharp, naturally social and passionate about people and community. You bring:

• Proven sales experience in hospitality, lifestyle or wellness environments
• Skill in building pipelines, nurturing relationships and achieving conversion goals
• A genuine “people person” approach, thriving in member-facing roles
• Strong community instincts with the ability to connect, gather and grow relationships
• Commercial confidence, excellent follow-up discipline and attention to detail
• Experience using CRM systems to track activity, manage data and report performance
• Self-motivation, energy and adaptability in a fast-paced pre-opening environment
• Passion for connection, wellbeing and Conscious Luxury
• Experience in pre-opening/launch projects, hosting, lifestyle events or community activation
• Flexibility to work evenings and weekends to support key events

What we offer

• Cycle to work scheme
• Dedicated employee assistance programme through Health Assured
• ‘Stream’ financial wellbeing programme
• Complimentary overnight stay (including dinner and breakfast) at one of our hotels to celebrate your work anniversary
• An extra day off on your birthday
• Hilton Go Travel Programme for Team Members and Family&Friends
• Recommend a friend bonus up to £750
• 28 days holiday per year, including public and bank holidays, rising to 33 days with annual increments
• 2 paid community days per year
• Meals provided while on duty

At The BoTree, we call our approach Conscious Luxury: uncompromising standards, a purpose-driven mindset and spaces where our team, guests and community can connect and flourish. Guided by Truth, Love and Compassion, we care for our planet and our people in equal measure.
Join a pioneering team shaping something extraordinary – a community where luxury meets purpose and wellness meets belonging.