Director Of External Relations

Clear IT Recruitment; Camden Town; On-site; GBP 60,000 - 80,000; Full time

Job summary

A prestigious educational institution in Camden Town is seeking a Director of External Relations. This senior role involves developing marketing strategies, leading pupil recruitment efforts, and creating fundraising plans to enhance the school's reputation and sustain its growth. The ideal candidate will have extensive experience in marketing, fundraising, and team leadership, ensuring engagement with prospective families and alumni.

Qualifications

• Strong background in marketing and brand management.
• Experience in fundraising and alumni relations.
• Proven success in leadership and team management.

Responsibilities

• Develop and execute the school’s marketing and communications plan.
• Lead the recruitment process and ensure families have a positive experience.
• Create a fundraising plan and engage with donors and alumni.

Skills

Marketing strategy creation

Team leadership

Fundraising experience

Relationship building

Data analysis

Job description

My client is Seeking a Director of External Relations to join their team based in Marlybone, London.

About the Role

This is a senior role responsible for bringing more pupils into the school, promoting the school’s reputation, and helping raise money. You will lead the teams that handle marketing, admissions, communications, fundraising, and alumnae relations. Your job is to help the College grow, stay financially healthy, and strengthen it's image.

Marketing & Brand

• Create and run the school’s marketing and communications plan.
• Oversee all branding, messaging, website, social media, advertising, and printed materials.
• Test and track different ways to reach prospective families.
• Keep staff, pupils, and alumnae well informed internally.
• Keep an eye on trends and competitor schools and use data to guide decisions.

Working with the Head of Admissions, you will :

• Lead the pupil recruitment process, from open days to interviews.
• Make sure families have a great experience from first contact to enrolment.
• Build relationships with feeder schools and attract a diverse range of applicants.
• Ensure admissions follow all rules and regulations.

Working with the Head of Development, you will :

• Create and run a fundraising plan (major gifts, annual giving, partnerships, etc.).
• Build relationships with donors, parents, alumnae, and charitable organisations.
• Grow alumnae engagement through events, communication, and networks.
• Ensure donors are recognised and updated.

Leadership & Management

• Lead and support the External Relations team with clear goals and smooth operations.
• Work closely with the Principal and other senior leaders.
• Manage budgets and make sure financial targets are met.

Monitoring & Reporting

• Set up systems to track data and performance across marketing, admissions, fundraising, and alumnae engagement.
• Update senior leaders and governors regularly.
• Check the impact and value of marketing spend.

Please Note : Due to the number of applications we receive we may be unable to respond to every application directly. If you have not heard from us within 3 working days please assume your application has been unsuccessful