Director, Mass Markets

International Rescue Committee; Greater London; On-site; GBP 71,000 - 80,000; Full time

Job summary

A global humanitarian organization is seeking a Director of UK Mass Markets to lead the fundraising efforts for their operations in the UK. This role will focus on securing sustainable income through individual donor acquisition and retention, leading targeted campaigns, and developing a high-performing team. The ideal candidate will have extensive experience in fundraising within the charity sector and a strong background in digital engagement. The salary ranges between £71,000 and £80,000.

Benefits

Flexible working hours

Enhanced maternity/adoption leave

Diversity in the workforce initiatives

Qualifications

• Proven ability to manage fundraising budgets and key performance indicators.
• Proficient in developing fundraising campaigns across multiple channels.
• Extensive experience in individual giving and digital fundraising.

Responsibilities

• Lead the Mass Markets team in securing sustainable funding for IRC.
• Develop and implement a comprehensive supporter engagement programme.
• Ensure outstanding supporter services are delivered professionally.

Skills

Fundraising

Leadership

Excellent organizational skills

Digital fundraising

Communication

Education

Institute of Fundraising, Cass or comparable qualifications

Tools

Salesforce

Job description

The International Rescue Committee (IRC) responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is one of the world's largest international humanitarian non-governmental organizations (INGO), at work in more than 40 countries and 29 U.S. cities helping people to survive, reclaim control of their future and strengthen their communities. A force for humanity, IRC employees deliver lasting impact by restoring safety, dignity and hope to millions. If you're a solutions-driven, passionate change-maker, come join us in positively impacting the lives of millions of people worldwide for a better future.

IRC UK

IRC UK is part of the IRC global network, which has its global headquarters in New York. Our team in the UK works to raise profile, deliver policy and practice change, and increase funding to help restore health, safety, education, economic wellbeing and power to people devastated by conflict and disaster. Since 2021, IRC UK has also provided integration services directly to refugees in the UK. In Europe, the IRC also has offices in Berlin, Bonn, Brussels, Geneva and Stockholm.

The Purpose of the Role

IRC’s External Relations (ER) department brings together Fundraising, Communications and Policy & Advocacy functions. With the aim to raise money, awareness and influence for crisis-affected populations worldwide, the department combines knowledge and expertise across multiple national markets. The IRC fundraising teams are comprised of colleagues and teams working in the USA, UK, Germany, Sweden and Korea as well as emerging markets delivering direct marketing, content, account management, philanthropy, board liaison, corporate as well as trust and foundation partnerships to support IRC’s national fundraising strategies. The IRC’s private fundraising capability in the UK has grown significantly over the past five years. Ambitious growth plans are in place to deliver increasing income from the private sector as part of an exciting global External Relations strategy.

The Director of UK Mass Markets is responsible for the leadership and direction of the Mass Markets team in the UK and for securing long-term sustainable income for the IRC through individual donor acquisition, retention and supporter care. You will lead and develop a high-performing team by growing mass marketing audiences and income, developing exciting and targeted campaigns, identifying opportunities for product, channel and audience diversification, and championing UX and a supporter centric fundraising model. The Director will also serve as a key partner to the UK Executive Director as they facilitate cross-team collaboration, accountability and success among all private fundraising teams in the UK (Philanthropy, Global Corporate Partnerships, Foundations & Trusts and Mass Markets). The Director will play a leadership role in IRC UK more widely as a member of the UK Senior Management Team (UKSMT). The UKSMT is collectively responsible for achieving the cross-functional goals of IRC UK’s strategy and actively fostering an inclusive workplace at IRC UK.

This role is responsible for:

• Securing significant and sustainable funding in the UK for IRC’s work
• Leading strategic activities that support IRC’s mass market fundraising presence including campaigns for the End-of-Year, World Refugee Day and emergencies

Scope and Authority

This position has responsibility for delivering the UK Mass Market team strategy and targets and Supporter Care within the overarching Global Mass Markets strategy and UK Strategic Plan.

Responsibility for Resources

This post will have responsibility for three direct reports (1x Senior Acquisition Marketing Manager, 1 x Retention Marketing Manager, 1 x Donor Services Assistant) and a substantial expenditure budget. The role is part of the global Mass Markets team and is matrix managed by the Executive Director in the UK and the Global Vice President of Mass Markets.

Key Working Relationships

• Counterparts and senior leads in global Mass Markets team
• UK SMT: Directors of Strategy and Delivery, Communications, Advocacy, Philanthropy, Finance, People and Culture, Awards Management
• Global peer-level team: Directors and Heads of Mass Markets for Korea, Germany, Sweden, USA and Global Mass Market Support Leads
• Digital team members (UK and global)
• Global Creative Studio and Brand
• Senior Director for Retention
• International Operations team, incl. data & analytics roles

Key Accountabilities

• Aligned to the overall Global External Relations Strategy, develop, implement, monitor and report on IRC UK’s fundraising and supporter engagement strategy.
• Lead fundraising campaigns (acquisition, retention, mid-level) that deliver unrestricted income to enable IRC’s work. Channels include e-mail, direct mail, inserts, Facebook advertising, new forms of social media, and adwords, as well as telemarketing etc.
• Develop a supporter engagement programme that focusses on developing and deepening long-term relationships and drives retention rates.
• Develop and deliver an innovation programme, ensuring fundraising products and activity are at the forefront of the UK sector and allow IRC to cut through to new audiences.
• Deliver outstanding supporter services, ensuring supporter interactions are dealt with professionally and appropriately.
• Contribute strongly to overall Global External Relations strategy and budget development during the budgeting and investment request process.
• Lead, inspire, develop and performance manage the UK Mass Markets team.
• Ensure effective collaboration between the UK-based leads of the Foundations and Trusts, Global Corporate Partnerships, and Mass Markets teams, in executing comprehensive, aligned donor engagement strategies across the UK.
• Collaborate with other UK leaders on the UK Senior Management Team, holding collective accountability for achieving the goals of the UK strategy and advising on the wider management of IRC UK to support those goals.
• Reporting to the UK Board of Trustees, including presentations to the full Board and the External Relations Committee as required.
• Representing IRC in the Disasters Emergency Committee (DEC) Fundraising Directors group.
• Be the senior contact for all mass marketing partnerships with third party supplies.
• Act as senior voice in cross-market working groups and committees.
• Network and build external profile of the IRC UK Mass Markets team by attending relevant fundraising and sector events, and building other external stakeholder relationships.
• Input into effective risk management of mass marketing income by accurately assessing opportunities, threats, strengths and weaknesses on a regular basis, and iterating the programme based on results.
• Accurately forecast, monitor and report on income and expenditure budget lines.
• Keep up to date with sector developments in individual giving, digital fundraising to ensure IRC is at the forefront of fundraising developments.
• Work closely with Mass Markets team in other national markets (i.e. Korea, Germany, Sweden, US) and the International Operations team to ensure all engagement is coordinated, and where appropriate, synchronised.

Skills, Knowledge and Qualifications

• Driven, motivated and proactive with a solutions-based attitude and resilient in the face of setbacks.
• Proven ability to manage, meet and monitor fundraising budgets and Key Performance Indicators.
• Excellent organisational skills, especially the ability to manage a complex, varied and substantial workload.
• Ability to understand legal frameworks and requirements, and implications of decisions in the best interest of the charity.
• Excellent verbal and written English and the ability to produce well designed and high-quality proposals and reports.
• Institute of Fundraising, Cass or comparable qualifications would be an advantage.

Experience

• Extensive experience of individual giving (or mass marketing) and digital fundraising and ideally, mid value and legacy giving, within a large or medium global charity, including a proven track record of both acquisition and retention.
• Launching new channels and products with success.
• Comprehensive understanding and experience of audience and donor segmentation, analytical modelling such as LTV and use of insights to drive strategy and performance.
• Experience and understanding of creative process and relationship with brand identity through different channels and audiences.
• Proven track record of success in a leadership, line management, recruitment, performance management and talent retention.
• Demonstrated history of being an empowering and supportive manager to front-line fundraisers.
• Experience working for a centralised, international organisation would be a strong advantage.
• Experience using Salesforce an advantage.

Criteria in the Person Specification marked with ** are the minimum criteria in line with our commitments under the Disability Confident Employer Scheme in the UK. UK based candidates who state that they have a disability and meet these criteria, will be invited to interview.

Standard Responsibilities

Promote and actively participate in initiatives and efforts to build team engagement, inclusion and cohesion in IRC Mass Markets team and London office.

Foster ongoing learning, honest dialogue and reflection to strengthen safeguarding and to promote IRC values and adherence to IRC policies.

Related standard content

IRC strives to build a diverse and inclusive team at all levels who as individuals, and as a group, embody our culture statement creating a working environment characterized by critical reflection, power sharing, debate, and objectivity for us to achieve our aspirations as a team and deliver the best possible services to our clients.

UK

Narrowing the Gender Gap: The IRC is committed to narrowing the gender gap in leadership positions. We offer benefits that provide an enabling environment for women to participate in our workforce including flexible hours (when possible), enhanced maternity/adoption leave and pay and gender-sensitive security protocols.

The salary for this role is GBP 71,000 – GBP 80,000

Candidates must have the right to work in the UK.

IRC UK strives to be an equal opportunities employer. IRC UK is committed to equality of opportunity and to non-discrimination for all job applicants and employees, and we seek to ensure we achieve diversity in our workforce regardless of gender, race, religious beliefs, nationality, ethnic/national origin, sexual orientation, age, marital status or disability.

IRC UK welcomes applications from all candidates, including underrepresented groups and refugees who have the right to work in the UK.

IRC UK will ensure that individuals with disabilities are provided with reasonable adjustments to participate in the job application and/or interview process, and for essential job functions if appointed to a role. Please contact us if you may need such adjustments.

Recruitment Process

• Screening call online
• First round panel interview online – including assessment / test
• Second round panel interview – in person in the London office – including presentation task

PROFESSIONAL STANDARDS

All International Rescue Committee workers must adhere to the core values and principles outlined in IRC Way – Standards for Professional Conduct. Our Standards are Integrity, Service, Equality and Accountability. In accordance with these values, the IRC operates and enforces policies on Safeguarding, Conflicts of Interest, Fiscal Integrity, and Reporting Wrongdoing and Protection from Retaliation. IRC is committed to take all necessary preventive measures and create an environment where people feel safe, and to take all necessary actions and corrective measures when harm occurs. IRC builds teams of professionals who promote critical reflection, power sharing, debate, and objectivity to deliver the best possible services to our clients.

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