Director, Banking Content Marketing & Campaigns (AI-Driven)

PowerToFly; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global leader in risk assessment is seeking a content strategy leader who will drive the content and campaign initiatives for their Banking segment. The ideal candidate will have a blend of strong writing, leadership, and project management skills, complemented by a curiosity about AI, to enhance marketing efficiency and lead a small team. You will collaborate across functions to create compelling messaging and drive business growth. This role is based in Greater London.

Qualifications

• Strong background in creating and driving strategic content.
• Experience leading and mentoring a team.
• Ability to apply AI tools in marketing.

Responsibilities

• Lead the development and execution of content for Moody's Banking business.
• Align content strategy with business objectives.
• Develop campaigns that boost brand awareness and generate leads.
• Create diverse content types, including blogs and social media posts.
• Partner with teams to ensure customer-focused messaging.
• Champion a data-driven marketing culture.

Skills

Content strategy development

Exceptional writing and editing skills

Project management

Proven leadership skills

Communication skills

Grasp of artificial intelligence concepts

Curiosity and forward-thinking

Education

BA in journalism, English, communications, marketing or related field

Advanced degree preferred

Job description

A global leader in risk assessment is seeking a content strategy leader who will drive the content and campaign initiatives for their Banking segment. The ideal candidate will have a blend of strong writing, leadership, and project management skills, complemented by a curiosity about AI, to enhance marketing efficiency and lead a small team. You will collaborate across functions to create compelling messaging and drive business growth. This role is based in Greater London.