Director, Analytics

VaynerMedia; Greater London; On-site; GBP 75,000 - 105,000; Full time

Job summary

A global creative and media agency seeks a Director of Analytics to lead a team focused on delivering data-driven insights to enhance client success. This role involves developing analytics frameworks, working cross-functionally, and leveraging advanced techniques like predictive modeling. The ideal candidate has 7-10 years of experience in digital marketing analytics with strong skills in tools like Google Analytics and Tableau, and is adept in team leadership and storytelling with data. This full-time position is based in Greater London.

Benefits

Unlimited Holiday

Enhanced Parental Leave

Employee Assistance Program

Qualifications

• 7-10 years of experience in digital marketing analytics, preferably with a media focus.
• Deep understanding of measurement methodologies and performance marketing.
• Experience with analytics attribution and measurement systems.

Responsibilities

• Collaborate with senior leaders across media strategy and creative teams.
• Develop analytics frameworks measurement plans and success metrics.
• Lead a team of analytics professionals providing mentorship.

Skills

Digital marketing analytics

Data visualization

Analytics frameworks

Predictive modeling

Attribution modeling

Data storytelling

Team leadership

Education

Bachelor's degree in a relevant field

Tools

Google Analytics

Tableau

Python

SQL

Excel

Job description

Overview

Were VaynerMedia! We are a contemporary global creative and media agency built for the now. Born in social our work is now full service simply loving big ideas that connect and create real change for our clients business. We are independently owned founded in 2009 with offices in London Amsterdam New York Los Angeles Singapore Tokyo Sydney Bangkok Kuala Lumpur and Mexico City. We are recognized for our work in Cannes Lions the Clios D&AD and The Webbies to name a few.

Culture is our key and Empathy is how we build it. VaynerMedia EMEA is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative creative and strategic solutions to the one advantage that stands the test of time PEOPLE. Day in and day out we propel some of the biggest brands in the world to the intersection of attention and EMEA we are proudly 250 servicing multi-brands across the region.

The PITCH.

VaynerMedia is searching for a Director Analytics. The primary role of the Director is to develop a team of effective and high-quality data analysts that will drive insights and recommendations to drive business success for clients. This role will act as a trusted advisor to the client and internal teams on all analytics needs. The Director Analytics ensures that insights translate into impactful business decisions. This role also plays a critical part in mentoring talent fostering a culture of learning and elevating the agencys analytics capabilities.

Heres where you come in

Responsibilities

• Collaborate cross-functionally with senior leaders across media strategy and creative teams to drive innovation insights and holistic data partnerships that fuel growth across multiple accounts.
• Serve as a trusted advisor to clients by developing analytics frameworks measurement plans and success metrics that align with business objectives while continuously identifying new measurement opportunities in partnership with internal and external stakeholders.
• Guide clients in evolving their success measures leveraging first-party data and predictive modeling to build a structured maturity model for long-term business growth.
• Define and drive the analytics agenda in alignment with business objectives ensuring measurement frameworks evolve with industry advancements.
• Oversee reporting dashboards and modeling deliverables to ensure accuracy timeliness and actionable insights for clients.
• Lead the development of measurement frameworksincluding Marketing Mix Modeling (MMM) Multi-Touch Attribution (MTA) and closed-loop attribution solutionsto ensure alignment with client objectives.
• Leverage first-party data to enhance audience targeting and media effectiveness partnering with technical teams on data orchestration and quality assurance.
• Lead high-stakes presentations and discussions with senior stakeholders translating complex data into compelling narratives.
• Support new business development efforts to drive the growth of VaynerMedias Analytics practice.
• Lead and develop a team of analytics professionals providing mentorship and strategic guidance to drive executional excellence.
• Foster a collaborative growth-oriented team environment coaching analysts on technical skills measurement frameworks and industry best practices while empowering them to take ownership of key initiatives.
• Integrate AI and machine learning techniques into analytics workflows from automating data cleaning and creative tagging to enhancing predictive modeling sentiment analysis and topic discovery ensuring clients gain faster deeper insights.
• Champion the use of AI-powered tools and frameworks to improve measurement optimize media and creative performance and unlock new forms of efficiency and value creation for clients.

We treasure Personality and Experience yet we do know that these qualifications lead to what WE KNOW as a success :

• 7-10 years experience in digital marketing analytics preferably with a media focus and specifically an in-depth understanding of paid and organic social media.
• Deep understanding of digital media channels measurement methodologies and performance marketing.
• Experience with campaign analyses working within digital platforms including Google Ads DV360 Facebook Amazon TikTok Twitter SnapChat.
• Experience working with analytics attribution and measurement systems such as Google Analytics Nielsen IRI Millward Brown Oracle.
• Strong storytelling capabilities and significant experience with data visualization tools such as Tableau or equivalent.
• Experience in leading and managing a team of analysts across one or more accounts.
• Significant experience in client communications including presentation brainstorming and thought leadership.
• Experience with retail media omnichannel attribution performance marketing and / or closed-loop attribution.
• Experience with Python & SQL.
• Advanced skills in Excel including pivot tables V-Lookups and macros.

What you should know about VaynerMedia

Heres how We Support You

We regularly review our benefits and are committed to providing a comprehensive programme for our people. Heres what we have to offer :

• Unlimited Holiday 1 Day Birthday Leave
• YuLife (online discount platform)
• Journey EAP - proactive and crisis support with life concierge services
• Enhanced Parental Leave
• Unlimited Coaching sessions which can be private and team class sessions
• Cycle to work scheme
• Employee Assistance Program (Financial Mental and Physical Wellbeing)
• Cash Plan with Medicash - Level 1 cover option to add partner 4 children can be added for free
• Virtual GP Skinvision 24 / 7 Health and Stress Helplines Discounted Gym Medicash Extras
• Life Assurance
• Income Protection
• Group Personal Pension

What you SHOULD KNOW about VaynerMedia

Think lab and not agency. We get excited about solving business problems not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. Were willing to break rules try new things and test hypotheses if it means better understanding our craft. Its fun!

We believe 100% that brands can be built on digital platforms and part of our model is built bottom up flipping the traditional advertising model and process on its head. We dont play to agency / industry norms and our culture and energy reflects that.

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that and the opportunity to collaborate with the talented and enthusiastic crew work with big brands excites you as it does us. We cant wait to meet you.

VaynerMedia is an Equal Opportunity Employer. This means that VaynerMedia provides equal employment opportunities to all staff members and job applicants without regard to gender pregnancy marital or civil partnership status gender reassignment race disability sexual orientation religious belief part time or fixed term employment age or any other legally protected class.

Candidates must be authorized to work in the UK .

Required Experience :

Director

Key Skills

Adobe Analytics,Data Analytics,SQL,Attribution Modeling,Power BI,R,Regression Analysis,Data Visualization,Tableau,Data Mining,SAS,Analytics

Employment Type :

Full Time

Experience :

years

Vacancy :

1