Direct Marketing Lead: Personalisation & Campaigns

Tesco PLC; Digswell; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading retail company in the UK is seeking a Direct Marketing Manager to deliver and optimize marketing campaigns across various channels including email, SMS, and direct mail. This role involves managing end-to-end campaign processes, utilizing platforms like Adobe Journey Optimizer, and collaborating with multiple teams to drive personalization and performance improvements. The ideal candidate will have strong communication skills, stakeholder management experience, and hands-on expertise with marketing technologies. This position is vital to ensuring that campaigns align with business goals and customer outcomes.

Qualifications

• Experience of end-to-end campaign management across direct mail, email, and mobile.
• Hands-on experience with marketing technology platforms like AJO, Movable Ink, and Jacquard.
• Strong commercial acumen and attention to detail.

Responsibilities

• Plan and manage end-to-end campaigns across various direct channels.
• Build and deploy campaigns leveraging marketing technology.
• Collaborate with teams to optimize customer journeys.

Skills

Campaign management

Stakeholder management

Attention to detail

Communication skills

Ability to multi-task

Tools

Adobe Journey Optimizer

Movable Ink

Jacquard

Job description

A leading retail company in the UK is seeking a Direct Marketing Manager to deliver and optimize marketing campaigns across various channels including email, SMS, and direct mail. This role involves managing end-to-end campaign processes, utilizing platforms like Adobe Journey Optimizer, and collaborating with multiple teams to drive personalization and performance improvements. The ideal candidate will have strong communication skills, stakeholder management experience, and hands-on expertise with marketing technologies. This position is vital to ensuring that campaigns align with business goals and customer outcomes.