Digital Planning Manager

Publicis Groupe Holdings B.V; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A global advertising agency is seeking a Media Planner to join its team in London. In this role, you will support the Paid Digital Director in delivering comprehensive media strategies for high-impact campaigns. Ideal candidates will have experience in media planning, strong client relationship skills, and the ability to manage cross-channel campaigns. This position offers a hybrid work environment with additional benefits to support employee well-being.

Benefits

Flexible working options

Additional leave for birthdays

Health and wellness programs

Family-friendly policies

Local discounts

Qualifications

• Experience in media planning and execution across various platforms.
• Ability to manage client relationships successfully.
• Strong understanding of digital marketing strategies.

Responsibilities

• Support the Paid Digital Director in media plans and campaigns.
• Be the planning lead for branding campaigns.
• Build relationships with key clients and ensure excellent service.

Skills

Media Planning

Client Relationship Management

Digital Marketing

Cross-channel Campaigns

Education

Bachelor's degree or equivalent

Tools

Google Analytics

DV360

Job description

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’sleadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Overview

The Regional Hubs deliver the Comms and Planning function within Team H&M. Split across London, New York and India, we service nine regions plus the Lifestyle BUs, and our core function is to deliver best in class cross-channel full-funnel media planning and immaculate client servicing.

In the London-based EMEA Hub, each sub-team (consisting of one Director, one Manager and one Executive) will lead two regions and/or Lifestyle BUs.

Channel scope:

• Paid Social: Meta, TikTok, Snapchat & Pinterest
• Programmatic: YouTube & Display (DV360)
• Paid Search: Google, Bing & Apple

Responsibilities

Client Responsibilities

• Support your Paid Digital Director to deliver best in class RTBs, Media Plans and PCAs for H&M’s full-funnel ‘Big 4’ and high-impact ‘New Development’ campaigns
• Be the planning lead for H&M’s smaller ‘Prioritised’ branding campaigns
• Brief the Channel Specialist Teams to activate campaigns, and keep in close contact with them to understand how activity is performing once live
• Regularly liaise with the Channel Specialist Teams to ensure that you’re up-to-date with the status of your region/BU’s always-on Consideration and Conversion streams
• Support your Paid Digital Director to design bespoke T&L roadmaps for your region and/or BU
• Understand H&M’s Central Digital Strategy Framework and apply this to all strategic recommendations
• Understand the bespoke strategic needs of your region and/or BU to ensure that all recommendations ladder up to their business goals
• Understand the fundamentals across Paid Search, Paid Social and Programmatic to field basic questions and requests
• Build strong, trusted relationships with key day-to-day clients, and deliver immaculate client service
• Act as the go-to person for day-to-day client questions
• Support your Paid Digital Director and work with your Paid Digital Executive to ensure that all client calls are well prepared for

Team Responsibilities

• Line manage one Paid Digital Executive
• Set clear progression plans for your direct report, and host regular 1:1 check-ins with them
• Embrace and drive positive culture within your tea

Additional information

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFFYou are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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