Digital Officer

Cool Earth; England; Hybrid; GBP 32,000; Full time

Job summary

An environmental charity is seeking a Digital Officer to enhance brand awareness and drive digital engagement. The role involves developing compelling content across various platforms and managing social media strategies. Candidates should have demonstrable experience in digital media management, content creation, and effective project management skills. This position offers remote work flexibility with quarterly office travel, contributing to important environmental initiatives.

Benefits

Flexible working hours

Mental health and wellbeing support

Learning and development budget

Generous time off policies

Volunteering time off

Qualifications

• Experience managing digital media channels and analyzing performance.
• High level of IT competency and experience in digital communications software.
• Fluent in spoken and written English.

Responsibilities

• Support digital marketing strategy implementation.
• Manage content creation across various digital formats.
• Lead on website content management and optimisation.

Skills

Digital media management

Content creation

SEO knowledge

Project management

Strong communication

Tools

Canva

Adobe Creative Suite

Google Analytics

WordPress

DotDigital

Job description

Key Details

• Job role: Digital Officer
• Salary: £32,000pa
• Location: Remote, UK with quarterly travel to the office in Cornwall
• Closing date: Monday 23rd February, 5.00pm GMT

We reserve the right to close this vacancy early if we receive a high volume of applicants, so encourage you to submit your application as soon as possible.

About Cool Earth

We stand no chance of fighting the climate crisis unless we halt rainforest destruction. At Cool Earth, in direct, day to day partnership with Indigenous and local people we have developed the most effective, efficient, and ethical way of doing exactly that. These communities have an unrivalled track record of keeping rainforests standing and stabilising our global climate.

Today, with the drivers of destruction more powerful than ever, Cool Earth works to increase community resilience against these threats. With funding from over 50,000 supporters, we back local expertise with the two most agile resources any community can use to protect their land: cash and data. Across the Amazon and Congo Basins and Papua New Guinea, Cool Earth is reinventing rainforest conservation.

About the role

As Digital Officer at Cool Earth, you will play a pivotal role in accelerating brand awareness and engagement to help secure our ambitious long-term goals.

Reporting to the Marketing and Communications Manager, you will be instrumental in helping us create and deliver compelling and engaging content that targets people who want to take climate action. You’ll work across all Cool Earth’s digital platforms, from social media and web content, to emails and paid ads.

This is an exciting opportunity to make a tangible impact, develop your digital expertise, and grow with a forward-thinking charity committed to innovation and bold change.

What you’ll do

You will support the Marketing and Communications Manager with the day-to-day delivery of the digital marketing strategy, including social media, website, and email, to help reach ambitious organisational goals.

Core Responsibilities and Strategy

• Proactively contribute towards Cool Earth’s Digital Marketing KPIs.
• Monitor evolving digital trends and best practices to identify new opportunities for growth and engagement.
• Ensure correct use of the Cool Earth brand internally and externally across all digital channels.

Content Creation

• Develop engaging content and copy for key audiences across various formats (e.g., video, blogs, email, social posts, reports).
• Create visual assets for organic social, paid ads, email, and the website using Canva or Adobe Creative Suite.
• Edit and produce short-form video content.

Social Media

• Lead on creating and scheduling compelling, high-quality organic content.
• Support with planning and content creation for paid advertisements.
• Lead on community management to increase engagement and conversions.

Website Management

• Lead on website content population (WordPress), including writing and uploading blogs and case studies.
• Support ongoing website optimisation efforts, including user experience, journeys, SEO/AEO, and accessibility.
• Ensure website guidelines and housekeeping rules are followed across the organisation.

Email Marketing

• Support writing, building, and scheduling emails via DotDigital and Salesforce to segmented audiences.
• Identify opportunities and create marketing automations where possible.

Reporting and Optimisation

• Monitor and review performance of all digital marketing channels for analytical reporting.
• Provide clear recommendations for improvement based on data analysis.
• Implement tests and optimisation strategies to proactively grow the supporter base, increase engagements, and improve conversion rates.

Who you are

It is essential to us that you have/are the following:

• Demonstrable experience of managing digital media channels and the ability to analyse their contribution to performance and insights across SEO, organic and paid social and email marketing.
• Experience in content creation across website, social media and email, including in-platform tools and digital marketing software such as Canva.
• Experience delivering copy and content for a range of communications outputs (reports, emails, events, social media, website).
• High level of IT competency and practical experience of digital communications software including social media platforms, Google Analytics, content management systems (especially WordPress) and email marketing software (especially DotDigital).
• Experience interpreting complex and innovative information to communicate to diverse audiences.
• Strong verbal and written communication skills, with an ability to work collaboratively and in partnership with people across cultures and time zones.
• The ability to think creatively and generate ideas for campaigns that create genuine engagement within digital communities.
• A genuine enthusiasm for digital communications and emerging technologies
• Excellent project management skills, including time and task management as well as resource management.
• A demonstrable commitment to DE&I (diversity, equity & inclusion).
• You're fluent in spoken and written English, and highly competent with Google and Microsoft Office tools.
• You have a genuine interest in and commitment to the humanitarian and environmental principles of Cool Earth.
• You’re aligned with our values: "smart", "driven", "open", and "locally-led".

It would be great, but not essential, if you also have:

• Fluent written and spoken Spanish.
• Experience supporting or working with environmental, climate or international development programmes.

Why work at Cool Earth?

Benefits

As well as using your career as a force for good, there are loads of reasons why Cool Earth is a great employer.

• Flexible Working - we work flexible hours with the opportunity to work from home, the office, or even overseas.
• Mental Health & Wellbeing - our EAP offers a 24/7 helpline, counselling services, and self-guided mental health programmes for you and your family.
• Learning & Development - every employee has a L&D budget, plus organisation-wide workshops and trainings.
• Time Off - we offer generous and enhanced time off policies including holiday, sickness, medical and family leave.
• Support Good Causes - you can take extra time off work to volunteer for good causes and donate to other charities tax-free through our payroll giving scheme.

Equal Opportunities

At Cool Earth we are committed to equal opportunity and celebrate the unique backgrounds, identities, and experiences of all applicants and employees.

We don't discriminate based on factors like gender, race, age, physical abilities, religion, or sexual orientation.

Our application process is designed to be accessible and inclusive, and we value your contributions regardless of these characteristics.

Frequently cited statistics show that women and underrepresented groups are more likely to only apply to jobs if they meet 100% of the listed qualifications. We encourage you to apply even if you feel that you do not meet all of the above requirements.

Safeguarding

Cool Earth is dedicated to strengthening the rights and resilience of Indigenous Peoples and Local Communities (IPLCs) living in rainforests. Cool Earth believes that a child, young person, or adult should never experience abuse of any kind. Protecting their safety and their freedom is integral to our work and our values.

Cool Earth is committed to keeping the IPLCs we work and engage with safe from any harm that could be caused by coming into contact with our organisation. This includes potential harm arising from the conduct and behaviour of staff, partners, or affiliates of Cool Earth, or the design and implementation of our programmes and activities.

We maintain a strict zero-tolerance approach towards any attitudes, behaviours or actions that put others at risk of harm.

Therefore, all offers of employment are subject to satisfactory references and appropriate screening checks as per the Misconduct Disclosure Scheme. For more information see our Job Applicant Privacy Notice.