Digital Marketing Specialist (Website Digital Experience) – Client Solutions Group

Macquarie Bank Limited; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading global financial services group in London is looking for a Digital Marketing Specialist to enhance web-based client engagement. This role focuses on strategizing and executing web campaigns aimed at boosting performance on public-facing websites. The ideal candidate has over 4 years of experience in digital marketing, a solid understanding of UX/UI principles, and proficiency with tools like Google Analytics. This is a great opportunity to be part of a diverse team that values collaboration and innovation.

Benefits

Wellbeing leave day

Paid parental leave

Access to Employee Assistance Program

Hybrid working arrangements

Reimbursement for work from home equipment

Qualifications

• 4+ years of experience in a fast-paced Digital Marketing team.
• Experience in delivering client-experience focused initiatives.
• Understanding of web best practices including UX/UI design.

Responsibilities

• Develop web-based campaign strategies and measure performance.
• Partner with stakeholders on execution of initiatives.
• Enhance digital experience on public-facing websites.

Skills

Web-based campaigns

UX/UI design

Search engine optimisation

Data analysis

Education

Bachelor’s degree in marketing, business, technology or a related field

Tools

Figma

AEM

Google Analytics

SEMRush

Job description

Digital Marketing Specialist (Website Digital Experience) – Client Solutions Group

Join Macquarie Asset Management in the Client Solutions Group in our digital marketing team, focused on our own website channel. The Digital Marketing team are responsible for growth and digital client engagement for industry-leading products across infrastructure and real assets, green investments, credit, insurance, real estate, public investments and active ETFs through our public-facing websites.

At Macquarie, our advantage is bringing together diverse people and empowering them to shape all kinds of possibilities. We are a global financial services group operating in 31 markets and with 56 years of unbroken profitability. You’ll be part of a friendly and supportive team where everyone - no matter what role - contributes ideas and drives outcomes.

What role will you play?

You will play a key role in the strategy, design, execution and measurement of web-based campaigns. This will require working closely with stakeholders to understand requirements, scope solutions into website feature requirements, and partnering with various delivery teams on the execution of these initiatives.

This role is a part of a global team, and will focus on the digital experience for Macquarie Asset Management’s public-facing websites. These websites support clients & prospects (institutional managers, financial advisors, end eligible investors) in understanding our capabilities, as well as other stakeholders such as governments, strategic industry partners and portfolio companies. We do this by developing the strategy for new campaign & content pages, overseeing execution of web changes, monitoring the performance of these sites and developing optimisations to further enhance performance, and partnering with internal stakeholders to develop a backlog of new technical features.

What you offer

• 4+ years of experience working in a fast-paced Digital Marketing team, with experience delivering web-based campaigns, or in a consulting or related field delivering client-experience focused initiatives
• Bachelor’s degree in marketing, business, technology or a related field
• Understanding of and experiencing working to web best practices, including within UX/UI design, search engine optimisation, conversion rate optimisation, web performance, copywriting, usability and accessibility standards. Experience with relevant tools including (or similar) Figma, AEM, Google Analytics & SEMRush
• Data‑driven mindset, with experience analysing performance of past projects, communicating outcomes to stakeholders, and adapting your approach to the next initiative.

We love hearing from anyone inspired to build a better future with us, if you're excited about the role or working at Macquarie we encourage you to apply.

What we offer

At Macquarie, you’re empowered to shape a career that’s rewarding in all the ways that matter most to you. Macquarie employees can access a wide range of benefits which, depending on eligibility criteria, include:

• 1 wellbeing leave day per year and a minimum of 25 days of annual leave.
• 26 weeks’ paid parental leave for primary caregivers along with 12 days of paid transition leave upon return to work and 6 weeks’ paid leave for secondary caregivers.
• Paid fertility leave for those undergoing or supporting fertility treatment.
• 2 days of paid volunteer leave and donation matching.
• Access to a wide range of salary sacrificing options.
• Benefits and initiatives to support your physical, mental and financial wellbeing including comprehensive medical and life insurance cover.
• Access to our Employee Assistance Program, a robust behavioural health network with counselling and coaching services.
• Access to a wide range of learning and development opportunities, including reimbursement for professional membership or subscription.
• Access to company funded emergency and backup dependent care services.
• Recognition and service awards.
• Hybrid and flexible working arrangements, dependent on role.
• Reimbursement for work from home equipment.

Our commitment to diversity, equity and inclusion

We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply regardless of their identity, including age, disability, neurodiversity, gender (including gender identity or expression), sexual orientation, marriage or civil partnership, pregnancy, parental status, race (including ethnic or national origin), religion or belief, or socio‑economic background. We welcome further discussions on how you can feel included and belong at Macquarie as you progress through our recruitment process.

Our aim is to provide reasonable adjustments to individuals as required during the recruitment process and in the course of employment. If you require additional assistance, please let us know during the application process.

Macquarie Asset Management is a global asset manager that aims to deliver positive impact. We’re trusted by institutions, pension funds, governments, and individuals to manage billions in assets globally. We provide access to specialist investment expertise across a range of capabilities including fixed income, equities, multi‑asset solutions, private credit, infrastructure, green investments, natural assets, real estate, and asset finance.