Digital Marketing Specialist

Glion Institute; City Of London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A premier education group in London seeks a motivated Digital Marketing Specialist to manage paid search campaigns across global markets. You will leverage your expertise in Google Ads and analytics tools to optimize lead generation and support enrolment targets. This role involves daily performance monitoring and collaboration with cross-functional teams to drive strategic decision-making. Applicants need a bachelor's degree in marketing and Google Ads certification. The position offers the possibility to work remotely up to 60%.

Qualifications

• Strong hands-on expertise in managing performance-driven paid search campaigns.
• Deep technical knowledge of Google Ads including bidding strategies and keyword management.
• Excellent communication and organizational skills.

Responsibilities

• Manage and optimise paid search campaigns across multiple regions.
• Monitor performance daily and adjust budgets and bidding strategies.
• Analyse campaign results and recommend actions to improve efficiency.

Skills

Paid media management

Analytical skills

Google Ads expertise

Collaboration

Communication skills

Education

Bachelor’s degree in marketing, Business, Analytics or a related field

Google Ads certification

Tools

GA4

Looker Studio

Job description

Digital Marketing Specialist

Permanent contract / Central London, Devonshire Square

This position can be remote up to 60% of the weekly working time.

Sommet Education is a unique education group specialised in premium hospitality management and culinary arts, over 8 countries and 22 campuses. The group operates through 5 world-class brands: Glion Institute of Higher Education, Les Roches, École Ducasse, Invictus Education Group and Indian School of Hospitality.

Development, Distinctiveness, Joint Commitment, Openness and Sense of Service are the core values which drive us.

We are seeking a Digital Marketing Specialist to join our friendly and dynamic Digital Marketing team. This is an exciting opportunity to work for an international education group and play a key role in driving global student acquisition.

Are you a highly motivated paid media professional looking for your next challenge? Do you have a hands-on, analytical and collaborative approach, with a passion for performance marketing?

In this role, you will manage and optimise paid search activity across global markets, supporting key intake periods and delivering qualified leads aligned with commercial targets. This is a great opportunity to join a fast-growing, international digital team where you can make a real impact and contribute to strategic decision-making.

About You

You bring strong hands-on expertise in managing performance-driven paid search campaigns within complex or multi-market environments. You have deep technical knowledge of Google Ads, including bidding strategies, keyword management, audience targeting and campaign structuring.

You are highly analytical and confident using tools such as GA4 and Looker Studio to interpret data, draw insights and translate them into clear, actionable recommendations. With excellent communication and organisational skills, you are comfortable working cross-functionally, managing competing priorities and influencing outcomes in a fast-paced environment. A bachelor’s degree in marketing, Business, Analytics or a related field is required. Google Ads certification is essential.

Your Role

• Manage and optimise paid search campaigns across multiple regions to deliver high-quality leads and support enrolment targets.
• Monitor performance daily, adjusting budgets and bidding strategies in line with intake priorities and pacing requirements.
• Analyse campaign results, prepare performance insights and recommend actions to improve efficiency, conversion quality and channel contribution.
• Collaborate closely with paid social, analytics, CRM and market teams to ensure paid search activity supports the wider acquisition strategy.
• Maintain campaign hygiene, documentation and platform best practices to ensure long-term scalability and stability.
• Support forecasting, budget planning and quarterly channel strategies.
• Contribute to cross-channel projects such as creative testing, landing page optimisation and tracking improvements.
• Share learnings, support best-practice development and contribute to internal playbooks and governance initiatives.

Interested in this opportunity? Don't delay - apply today!

Application deadline

30 January 2026

This organisation is not able to offer sponsorship. Candidates must be based in the UK with eligibility to live and work in the UK.