Digital Marketing Manager

Only Marketing Jobs; Wokingham; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global pharmaceutical company is seeking a Digital Marketing Manager to drive marketing strategy and campaigns. This position is responsible for collaborating with stakeholders to deliver innovative marketing solutions and communications. Candidates should possess strong marketing and copywriting skills, experience with various digital channels, and the ability to use analytics tools. This role offers a flexible working arrangement, allowing candidates to work from home or in an office setting.

Benefits

Flexible working arrangements

Progressive hybrid working philosophy

Qualifications

• Proven experience using multimedia formats like video and podcasts.
• Understanding of UX importance in digital delivery.
• Confident team player with excellent time-management skills.

Responsibilities

• Collaborate with stakeholders to deliver the marketing strategy.
• Lead execution of internal and external marketing campaigns.
• Analyse metrics and market trends to improve planning.
• Create impactful marketing communications and digital content.

Skills

Marketing strategy and planning experience

Proven ability to create and execute successful marketing plans

Strong copywriting skills

Experience with multimedia channels

Ability to use analytical tools

Tools

Google Analytics

WordPress

Microsoft Office

Email marketing platforms

Social media platforms

Job description

Digital Marketing Manager

Division: Uniphar Pharma

Travel: The role may require the right candidate to travel globally.

1.0 The Role

Working as part of an integrated division, the Digital Marketing Manager will be responsible for marketing deliverables that form part of the overall marketing strategy across Uniphar Commercial. This role looks at the service lifecycle and explores innovative solutions for the customer journey. The role will work closely with project teams to deliver campaigns, support internal brands, and external client activity.

This is a great opportunity to play a key role in transformation and dynamic growth and to make a real difference across a global market.

2.0 The Purpose

Everything we do is to support our overall business mission: drive global growth within Uniphar Commercial while delivering service excellence across each activity. As an organisation, we’re very ambitious and look to optimise our in‑house services, while exploring future opportunities to complement our current services and enhance our overall delivery across pharmaceutical, healthcare, and consumer services.

The Digital Marketing Manager will be accountable for the marketing deliverables set by the business. This includes leading the delivery of marketing strategy, ensuring our digital presence is optimised in a commercial yet compliant manner, and working on key campaigns with the opportunity to act on a global scale.

3.0 Roles and Responsibilities

• Collaborating with key stakeholders and delivering the marketing strategy.
• Working in conjunction with the broader Marketing team to ensure compliance, relevance, and high standards for key deliverables.
• Collaborating with Digital, Design, Account Management and Business Development to develop marketing solutions and campaigns for clients and in‑house brands.
• Working closely with business leads and finance to align marketing delivery with P&L budgetary agreements and review financial tracking of marketing spend.
• Collaborating with stakeholders to deliver the ‘one Uniphar approach’.
• Leading the execution of marketing plans and campaigns for internal brands and external customers.
• Reviewing existing marketing activities and identifying continuous improvement opportunities.
• Periodically reviewing insights and undertaking asset audits to implement or maintain marketing dashboards showcasing campaign performance.
• Effectively analysing key metrics, market analysis, and trends to develop marketing plans, leveraging opportunities and focusing on innovative solutions.
• Creating high‑quality, impactful marketing communications, digital content, social media content, and brand messaging that align with the overall strategy for the brand.
• Reviewing digital platforms and promotional content for effectiveness, UX, CTA, etc.
• Working closely with the marketing and content team to support any other reasonable tasks as required.

Requirements

• Marketing strategy and planning experience.
• Proven ability to create and execute successful marketing plans.
• Strong skills in delivering marketing campaigns for different audiences to meet objectives.
• Strong copywriting skills for multiple channels and SEO best practice principles.
• Proven experience using multimedia channels, including digital advertising, email marketing, social media, and PPC.
• Proven experience using multimedia formats to market, including video, animation, and podcasts.
• Experience with WordPress, Microsoft Office suite, email marketing, and social media platforms.
• Ability to use analytical tools such as Google Analytics to generate accurate reporting and apply results to activities.
• Understanding of the importance of user experience in digital delivery.
• Confident team player with excellent time‑management skills.

Desirable skills

• Experience marketing to healthcare professionals.
• Knowledge of the pharmaceutical industry and ABPI Code of Practice.

How we’d like to work together

As this role supports a global division, there is flexibility to be based in one of Uniphar’s offices or work from home. Additionally, some flexibility is required to interact with colleagues across time zones. In return, you’ll join an environment that understands how intertwined work and life have become and offers a flexible, progressive, hybrid working philosophy.