Digital Marketing Manager

MOMO Kombucha; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A vibrant health-focused beverage company located in London is seeking a Digital Marketing Manager to lead its digital marketing strategy and enhance ecommerce growth. You will manage website content, optimize performance, and analyze marketing metrics for improvement. With a strong emphasis on health and wellness, the ideal candidate will possess over 4 years of experience in digital marketing, with proven skills in Shopify and data-driven decision making. Join a dynamic team aiming to make kombucha a household favorite!

Benefits

Competitive salary based on experience

Quarterly bonus scheme + share options

Early finish Fridays

£250 annual wellness budget

1 paid volunteer day per year

26 days holiday plus extra days every two years

Qualifications

• 4+ years experience in ecommerce and digital marketing.
• Experience working with Shopify, Klaviyo, and subscription platforms.
• Strong analytical skills with a user-first approach.

Responsibilities

• Manage and update the Shopify website to ensure brand consistency.
• Optimize website performance for better user experience.
• Analyze digital marketing performance metrics to drive improvements.

Skills

Ecommerce and digital marketing experience

Experience with Shopify

Experience with Klaviyo

Paid ads experience (Meta and Google)

Data-driven analysis

User-first approach

Strong project management skills

Passion for health and wellness

Tools

Shopify

Klaviyo

Amazon agency management

SEO strategy tools

Job description

Digital Marketing Manager

Location: London, New Covent Garden Market (Vauxhall)

Type: Full-time

About MOMO Kombucha

We are on a mission to produce the UK's best-tasting and highest quality kombucha. To achieve that we brew the traditional way in small batches and leave our kombucha unfiltered for a fuller depth of flavour. Plus, we’re certified organic: better for you and better for the environment.

With every bottle of MOMO, we hope to inspire people to live healthier and more connected lives.

We’re a proud B Corp and featured on The Sunday Times Best Places to Work list in 2025.

You’ll find MOMO in Ocado, Riverford, GAIL’s, Planet Organic, Nando’s, Whole Foods Market, and over 1,200 independents.

The opportunity

Join the growing marketing team at one of the UK’s most exciting challenger brands to help grow the D2C side of the business. Reporting to the Senior Brand Manager, you’ll manage MOMO’s digital channels including the website, paid digital and CRM to build our loyal customer base and provide a best-in-class customer experience.

Founded in 2018, we’ve grown rapidly and are now preparing to scale from £5m to over £25m revenue over the next five years, to become the UK’s favourite kombucha. We’re on a mission to make our brand a household favourite, and we’re building an exceptional marketing team to make it happen.

What you’ll do

• Manage and update the Shopify website, keeping content, imagery and storytelling on-brand and consistent at every stage of the funnel.
• Optimise website performance, identifying and implementing conversion rate optimisations to improve user experience.
• Own the merchandising of the website, setting up new products, up/cross-sells and bundles and identify opportunities to improve conversion metrics.
• Manage the subscription platform (Recharge) optimising the user experience to improve retention and LTV.
• Manage the loyalty programme working closely with Marketing and Customer Service to ensure the programme creates a positive customer experience and helps achieve business goals.
• Analyse digital marketing performance metrics, sharing reports with actionable improvements.
• Manage the Amazon agency to optimise performance, ensuring strategy and campaigns support wider brand and marketing goals.
• Depending on skill set the following responsibilities will be done in-house or through managing an agency:
  • Responsible for paid digital, working closely with Brand and Content teams to develop high performing campaigns.
  • Responsible for the CRM platform (Klaviyo) designing, building and sending email campaigns and flows, and managing audience segmentation.
  • Responsible for developing and implementing an SEO strategy, driving organic traffic growth.

What you’ll bring

• 4+ years experience in ecommerce and digital marketing
• Experience working with Shopify, Klaviyo and a subscription platform
• Experience working on paid ads across Meta and Google
• Data-driven and naturally curious to dig into data to uncover solutions
• A user-first approach with an emphasis on how things function and look
• Strong organisational and project management skills
• Positive can-do attitude with a proactive approach
• Genuine passion for health and wellness and better-for-you food and drink

What you’ll get

• Competitive salary based on experience
• Quarterly bonus scheme + share options
• Early finish Fridays
• £250 annual wellness budget
• 1 volunteer day per year (paid)
• 26 days holiday, plus 1 extra day every two years (up to 30 days)
• Work with a B Corp that donates 1% of revenue to charity

Our values

1. Act with Gratitude
2. Brew a Healthy Culture
3. Live Unfiltered
4. Grow Together

MOMO Kombucha wants to be challenged on its operations and processes and is always looking for ways to do better by its employees, customers, suppliers, community, and the environment. You will be expected to contribute to and have input into this process.

How to apply

Send your CV to [e-mail], along with responses (max 80 words each) to the following questions:

1. Describe your most effective digital quick win and what made it successful.
2. Why would MOMO be lucky to have you?
3. If you could develop our next flavour, what would it be and why?
4. Name three people who inspire you and why.
5. How do you create balance in your life?
6. Salary expectations?

Diversity & inclusion

MOMO Kombucha is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds, beliefs, identities, and abilities. We’re committed to making the interview process as accessible as possible. Please let us know if you require any adjustments or support.

Our process

• Receiving applications until Friday 9th January
• First round video interviews by Friday 16th January
• Second round task and in-person interviews by Friday 23rd January
• We expect to make an offer by the end of January 2026.