Digital Marketing Manager

UBT; Fareham; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A leading manufacturer in construction, located in Fareham, is seeking a Digital Marketing Manager to own and optimize all digital channels. This role will involve managing multi-channel campaigns, collaborating with agencies, and leveraging marketing technology like HubSpot. The ideal candidate will have a strong background in digital marketing, data-driven decision-making, and excellent communication skills. This position offers a competitive salary and flexibility for remote work.

Benefits

Salary range of £45,000- £55,000

Profit-related bonus scheme

Flexible work from home opportunities

Qualifications

• Proven experience in managing multi‑channel digital marketing campaigns.
• Strong analytical skills to interpret data and make informed decisions.
• Excellent written and verbal communication skills.

Responsibilities

• Own and manage all digital channels, optimizing them for performance.
• Collaborate with external agencies for SEO and PPC management.
• Maximize the use of HubSpot for automation and reporting.
• Oversee social media channels for engagement and brand consistency.
• Produce performance reports and optimize campaigns.

Skills

Digital marketing campaign management

SEO strategies

PPC management

UX/CRO

HubSpot Marketing Pro

Data analysis

Stakeholder management

Tools

HubSpot Marketing Pro

CRM systems

Job description

Our client - an innovative, industry-leading manufacturer serving the construction, industrial, and rail sectors - is seeking a Digital Marketing Manager to join their growing team. This is a newly created role offering the chance to work with cutting‑edge products in a purpose‑led business that values integrity, creativity, and collaboration.

As Digital Marketing Manager you will take ownership of all digital channels and deliver best‑in‑class performance. This is a pivotal role for someone who thrives on optimising campaigns, managing agencies, and leveraging marketing technology to drive growth.

Key Responsibilities

Digital Strategy & Performance

• Own and manage all digital channels (website, social media, email, paid media)
• Develop and execute strategies to maximise ROI across SEO, PPC, UX/CRO, and social campaigns
• Monitor and analyse performance metrics, providing actionable insights

Agency Management

• Collaborate with external agencies for SEO, UX/CRO, PPC
• Scrutinise agency plans and challenge recommendations to ensure optimal results
• Identify opportunities to bring certain activities in‑house where feasible

Marketing Technology

• Maximise the use of HubSpot Marketing Pro for automation, lead nurturing, and reporting
• Ensure CRM and marketing automation workflows are optimised for conversion

Content and Social Media

• Oversee all social channels, ensuring consistent brand voice and engagement aligning to the correct persona target audiences
• Manage website content and functionality to deliver best‑in‑class user experience

Reporting & Optimisation

• Produce regular performance reports and dashboards
• Continuously test and optimise campaigns for improved conversion and ROI

Requirements

• Previous experience in digital marketing, with a proven track record managing multi‑channel campaigns and working with agencies
• Strong understanding of SEO, PPC, UX/CRO, and social media strategies
• Hands‑on experience with HubSpot Marketing Pro (or similar platforms)
• Analytical mindset with ability to interpret data and make decisions
• Excellent communication and stakeholder management skills

Benefits

• Salary: £45,000- £55,000 Basic
• Profit related bonus scheme
• Monday- Friday- 7.30am-4.30pm
• Office based role, but will offer flexibility to work from home when needed