Digital Marketing Junior Associate - Growth, Marketing & Sales

McKinsey & Company; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global consulting firm in London is seeking an experienced professional to transform marketing strategies and drive revenue growth for clients. You will leverage digital expertise in MarTech and analytics to optimize operations and enhance customer engagement. Ideal candidates will possess a bachelor’s degree, relevant experience in campaign management, and familiarity with MarTech tools. This role offers opportunities for significant professional development within a dynamic consulting environment.

Benefits

Competitive salary

Comprehensive benefits package

Continuous learning opportunities

Qualifications

• 2+ years of experience with end‑to‑end campaign management preferably in MarTech environments.
• Depth of experience in MarTech tools management and/or implementation.
• Understanding of customer experience delivery using personalisation supported by Marketing Technology.

Responsibilities

• Collaborate with clients to transform their marketing strategy and operations.
• Guide clients in defining their vision and delivering execution roadmaps.
• Establish performance-marketing programs that accelerate customer acquisition.

Skills

Campaign management

Media planning

MarTech tools management

Digital marketing strategy

Collaboration and teamwork

Effective communication

Education

Bachelor’s degree in business, marketing or technology

Master’s degree in relevant fields

Tools

Adobe

Salesforce

Google

Oracle

Job description

Who You’ll Work With

Driving lasting impact and building long‑term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.

In return for your drive, determination, and curiosity, we’ll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues—at all levels—will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you’ll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won’t find anywhere else.

When you join us, you will have:

• Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast‑paced learning experience, owning your journey.
• A voice that matters: From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
• Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
• World‑class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well‑being for you and your family.

Your Impact

You will be based in our London office and will be part of our Growth, Marketing & Sales Practice. The practice strives to help clients in both consumer and business‑to‑business environments on a wide variety of marketing and sales topics, and its mission is to help clients achieve marketing‑driven profit growth.

Working together with clients from all major industries will be at the core of your responsibilities. You will deliver real impact by helping clients transform their marketing strategy and operations to power growth through digital expertise.

In this role you’ll support top organizations to leverage digital to deepen their connection with customers and to drive revenue growth quickly. This digital expertise can cut across campaigning, journey optimisation, personalisation, technology (MarTech/AdTech) and data/measurements. You will work closely with client teams to assess their current capabilities, develop strategic digital sales plans, and implement impactful initiatives that drive growth.

You will identify and leverage opportunities to achieve business objectives, managing and optimising launch campaigns across both paid and owned channels. This includes designing and executing A/B tests to improve conversion rates and using performance metrics to inform decisions. You will guide clients in defining their vision and delivering execution roadmaps for mar‑tech and ad‑tech platform implementation, enabling enhanced customer experience through digital marketing strategies and technology.

Drawing on your subject‑matter expertise, you will establish and deliver performance‑marketing programs that accelerate customer acquisition and maximise customer value across channels. You’ll translate client needs into clearly defined use cases, make strategic decisions on an ambitious roadmap, evaluate value and feasibility, and prioritise ROI‑driven initiatives such as retail media networks, personalisation at scale, privacy‑safe growth, and direct‑to‑consumer activation. Additionally, you will be responsible for gathering and interpreting information, distilling complex data into clear, actionable insights, and presenting recommendations to senior non‑technical stakeholders, both verbally and through written materials such as PowerPoint.

On a day‑to‑day basis, you will collaborate with colleagues from around the world as well as outside of the Growth, Marketing & Sales Practice to help leading organizations solve their most complex problems. From day one you will be exposed to senior McKinsey leaders and executive‑level clients and will also work on projects outside of the digital marketing space.

Your Qualifications and Skills

• Bachelor’s degree in business, marketing or technology field; master’s degree in these fields is a plus
• 2+ years of experience with end‑to‑end campaign management and media planning, preferably in MarTech and/or paid media environments. Flexibility to hire at Associate level (5+ years of experience)
• Depth of experience in MarTech tools management and/or implementation (Adobe, Salesforce, Google, Amazon, Oracle, etc.; ad products, media planning, reporting and dashboarding)
• Breadth of knowledge across all areas of marketing and advertising technology (data, analytics, email, website, CRM, paid media etc.) with depth and hands‑on experience in at least one area (preferably paid media and/or MarTech)
• Understanding of customer experience delivery using personalisation & automation supported by Marketing Technology (MarTech) stack
• Experience with digital products, and the ability to work with in‑house teams and external agencies
• Can prioritise initiatives based on impact/effort in the context of the client’s strategy and existing capabilities
• Entrepreneurial spirit, hands‑on can‑do attitude and a keen interest in proactively developing an important new suite of services and capabilities inside the firm
• Ability to work collaboratively in a team environment and with people at all levels in an organization
• Skills to communicate complex ideas effectively in English
• Willingness to travel