Digital Marketing Executive

SF Recruitment; Birmingham; Hybrid; GBP 27,000; Full time

Job summary

A regional recruitment agency in Central Birmingham is seeking a Digital Marketing Executive to oversee its online content and social media channels. The successful candidate will develop engaging content strategies, manage social media activities, and analyze performance metrics. This full-time position offers a salary of £27,000 and is based on a hybrid work model.

Qualifications

• Proactive individual with experience in digital marketing.
• Ability to manage multiple social media channels effectively.
• Strong writing and editing skills for various formats.

Responsibilities

• Manage social media presence across diverse channels.
• Plan and publish engaging content aligned with campaigns.
• Monitor trends and optimize content for engagement.

Skills

Social media management

SEO content writing

Content creation

Performance analysis

Tools

Google Analytics

Content Management Systems

Job description

SF Recruitment have partnered with a brilliant, regionally focussed organisation in Central Birmingham, that are looking to recruit a Digital Marketing Executive on a permanent, hybrid basis.

Salary: £27,000

Hours: full time, hybrid

We're looking for a proactive Digital Marketing Executive to help us deliver an always-on stream of content and campaigns that showcase the best of the West Midlands.

Responsibilities

• Manage an always-on presence across social media channels (Facebook, Instagram, TikTok, Twitter/X, LinkedIn).
• Build and maintain rolling channel and editorial plans to keep our content consistent, relevant and aligned with seasonal campaigns and evergreen themes.
• Plan, schedule and publish engaging content including short-form video, stories, blogs, newsletters and itineraries.
• Monitor trends and test formats to optimise long-term engagement and growth, not just short-term spikes.
• Write, edit and publish blog content and roundups for various websites, optimised for SEO and discoverability.
• Build and send the monthly e-newsletter, repurposing high-performing content across channels to maximise reach.
• Cover key events and occasions, ensuring outputs feed into the evergreen content library.
• Produce monthly performance reports using GA4, Emplifi, and social insights, feeding results back into planning.