Digital Marketing & Brand Director

Kramp; Biggleswade; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

A leading European agricultural parts provider is seeking a Global Marketing Director to steer brand strategy across diverse markets. The ideal candidate will have over 12 years of experience in B2B and B2C environments, demonstrating a strong background in branding and digital marketing. This role offers the chance to shape the brand's international presence while leading a collaborative and innovative team. Competitive benefits include a company car, flexible working, and profit sharing.

Benefits

25 vacation days and 12 ADV days

Flexible working policy

Company car or allowance

Profit sharing bonus

Budget for training and courses

Generous pension plan

Qualifications

• 12+ years of related experience in a marketing leadership role.
• Experience in both B2B and B2C environments.
• Proven track record in managing brand strategies.
• Familiarity with digital marketing strategies and analytics.
• Proficient in stakeholder management.

Responsibilities

• Define and deliver goals for brand awareness and retention.
• Drive the omnichannel marketing vision across Europe.
• Collaborate with various teams to improve customer experience.
• Empower country managers with strategic guidelines.
• Integrate brand experience across all channels and touchpoints.
• Instill a data-driven, performance-focused mindset.

Skills

B2B and B2C experience

Branding

Digital native

Analytical skills

Stakeholder management

Job description

Become the architect of Kramp’s brand experience at scale and inspire a truly international marketing team united by common vision and shared success.

At Kramp, international scale meets local passion. As Global Marketing Director, you will drive the strategy and spirit connecting marketing leaders across 24 countries (30 Brand & Marketing team direct and 10 country Brand & Marketing leads indirect) blending global insights with local expertise to deliver impact through deep collaboration.

We are looking for a connector, a strategist, and a builder of teams and experiences. Ready to shape not just what Kramp does, but how the brand is felt by thousands of customers across Europe.

Your role

• Define, measure, and deliver ambitious goals for brand awareness, retention, and business growth, using actionable data and insights.
• Drive the European omnichannel marketing vision, balancing global brand consistency with local creativity and impact.
• Work closely, on a daily basis, with category management, omnichannel sales, customer service, sales excellence, digital commerce, and analytics & insights teams to innovate and improve every facet of the customer experience.
• Empower country managers with strategic freedom, clear guidelines, and collaborative partnerships.
• Design and orchestrate the entire customer journey, integrating the brand experience seamlessly across all channels and touchpoints, from first impression to lasting loyalty.
• Ensure that every interaction with Kramp, whether online or offline, reflects and enhances what our brand stands for at every stage.
• Instill a data-driven, performance-focused mindset, shaping Kramp’s future through actionable insights and visionary thinking.

Champion an open, inclusive culture where teams across borders co‑create and thrive together. Build and nurture an atmosphere of trust, respect, and inclusion bridging cultures and energizing teams to work as one.

Who are you?

The role is an excellent opportunity for a performance-driven marketing leader with experience in the B2B and B2C domain, who is eager to join an organization in a company-wide digital transformation. The ideal candidate has experience working in an international matrix organization and a track record in change management during a transformation. The Director of Brand & Digital Marketing has a unique opportunity to build and shape the role from the ground up, and in doing so, take Kramp’s digital domain to a higher level.

Requirements

• 12+ years of related experience
• B2B and B2C environment
• Branding
• Digital native
• Analytical
• Stakeholder management skills

What do we offer?

We are an ambitious, fast-growing, and financially sound organization. You can obviously expect:

• 25 vacation days and 12 ADV days (based on a fulltime contract)
• Flexible working policy in hours and location
• Company car or allowance
• Profit sharing bonus
• Budget for training and courses
• Generous pension plan

Do you want to join us?

In case you feel challenged by the above role description and requirements, we are interested in meeting you! Please use the application button and send your CV and motivation letter.

If you do not fully meet all the requirements for this role, and you think you would be a good match for us, please apply and convince us.

Do you have a question about this role? Please do not hesitate to contact Sophie ten Berge, Senior Recruiter. [e-mail]

About us

Thanks to our ambitions we are active throughout Europe: a leading position in the agricultural market for parts. We heavily invest in E-Business and innovations. Our aim is to make it easy for our customers to run their business. Working at Kramp means working with over 3500 international colleagues. The people at Kramp are enthusiastic, professional, and involved. We speak our customers’ language, understand their challenges, and earn their trust to exceed their expectations. Our promise “It’s that easy” is embedded in our culture and DNA.

Working at Kramp means:

… you belong here! Being part of our open business community… your work makes a difference! Have an impact on what matters… you will develop and realize! Learn and realize your potential

More about Kramp: https://www.careeratkramp.com/nl-nl