Digital Marketing Apprentice

Pegasus Group; Leeds; On-site; GBP 18,000 - 22,000; Full time

Job summary

A leading development consultancy in Leeds is seeking a motivated Digital Marketing Apprentice to join their growing digital team. This role offers hands-on experience in digital marketing, content creation, and online communication. Responsibilities include scheduling social media content, assisting with email campaigns, and maintaining website SEO. Ideal candidates will have strong communication and IT skills, with a passion for marketing. Training is accompanied by experienced professionals, ensuring comprehensive support for your career growth.

Benefits

Excellent remuneration

Overall benefits package

Virtual training and support

Qualifications

• Strong communication skills for effective collaboration and messaging.
• Proficient IT skills to navigate marketing software and tools.
• Ability to work well in a team setting to enhance marketing efforts.

Responsibilities

• Support scheduling of paid and organic content on social media.
• Assist in planning and drafting email marketing campaigns.
• Maintain and update website content to improve SEO.

Skills

Communication skills

IT skills

Team working

Creative

Initiative

Job description

Overview

We're looking for a motivated & curious individual to join our growing digital team as a Digital Marketing Apprentice. Based in Leeds, this is an exciting opportunity for someone passionate about digital marketing, content creation, and online communication to gain hands‑on experience within a dynamic, supportive environment. Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Responsibilities

• Supporting the scheduling and publishing of paid and organic content across social media platforms
• Assisting with planning and drafting email marketing campaigns
• Helping maintain and update website content, to be SEO optimised and engaging to customers
• Monitoring digital channels and flagging engagement opportunities
• Supporting our internal communications strategy (intranet and internal emails)
• Gathering analytics and reporting on digital performance
• Conducting research into digital trends and audience behaviour, develop or interpret briefs for external or internal stakeholders and measure delivery in‑line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development
• Use research/survey software to gather audience insight and/or evaluation to support the project
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in‑line with organisational brand guidelines
• Build and implement multi‑channel campaigns across a variety of platforms, either offline or digital media
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand
• Use software to design and create marketing assets to meet the technical specification
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services
• Organise offline and digital assets ensuring they are coordinated and legally compliant
• Use a content management system to publish text, images, and video/animated content
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets
• Use technology and software packages to support day‑to‑day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management
• Identify and use data and technologies to achieve marketing objectives
• Monitor and amend campaigns to meet budget requirements including time and monetary costs
• Review campaigns regularly to ensure effectiveness, optimise the results
• Measure and evaluate campaign delivery to identify areas for improvement
• Use data analysis tools to record, interpret and analyse customer or campaign data

Qualifications

• Communication skills
• IT skills
• Team working
• Creative
• Initiative

Training Schedule

Training is hosted virtually, with one day per week of the job to attend online classrooms, coaching or a seminar and to complete coursework. Training begins with an introductory foundational module, Marketing 101, followed by four core modules, each taking around three months to complete:

• Introduction: Marketing 101
• Marketing Concepts and Theories
• Content Creation
• Brand Strategy
• The Customer Journey

The course is delivered through twice monthly half‑day seminars and coaching from an experienced marketing professional, as well as a virtual classroom and pre‑recorded lessons. Each module has accompanying project work. The apprenticeship is assessed by the Chartered Institute of Marketing. Apprentices meet the requirements for Affiliate Membership of the Chartered Institute of Marketing (CIM), Power membership of the Digital Marketing Institute (DMI) and Individual membership of the Institute of Data and Marketing (IDM).

About Pegasus Group

Pegasus Group is a leading development consultancy, specialising in planning, design, environment and economics. With over 400 skilled professionals across 14 UK offices, we deliver expert advice to clients across the residential, commercial, retail, energy, education and health sectors.

We offer an excellent remuneration and overall benefits package when you join Pegasus Group, which you can view here: www.pegasusgroup.co.uk/careers