Data & CRM Analyst

Manpower UK Ltd; City Of London; Hybrid; GBP 35,000 - 42,000; Full time

Job summary

A leading staffing agency seeks an Interim Data & CRM Analyst to enhance CRM operations and sales strategies in partnership with a global FMCG client. The role involves data analysis, CRM management, and cross-team collaboration to drive sales efficiency. Candidates should have at least 4 years of relevant experience and strong skills in CRM software and BI tools. This full-time, temporary position offers a mix of remote and on-site work in Kingston, with competitive compensation.

Benefits

Free parking

Discounted Unilever products

Gym access

Qualifications

• At least 4 years of experience in a sales support, CRM, or commercial analyst role.
• Strong working knowledge of CRM systems and Excel/BI tools.
• Experience analysing sales data into clear commercial actions.
• Comfortable working with field sales teams and digital marketers.

Responsibilities

• Own CRM maintenance and optimisation.
• Analyse sales performance data across various metrics.
• Use data to prioritise account visits and sales actions.
• Collaborate with teams to develop a seamless customer journey.
• Source new leads using data insights.

Skills

Sales support experience

Strong CRM knowledge

Sales data analysis

Collaboration skills

Omnichannel B2B engagement

Innovation and technology passion

Tools

Salesforce

Power BI

Tableau

Job description

Overview

Manpower is currently seeking an interim Data & CRM Analyst, to work with our global FMCG client Unilever, renowned for brands such as Dove, Sure, Persil, and Simple, and become an integral part of their fast-paced FMCG environment.

The position is based in Kingston upon Thames, Surrey. This is a full-time temporary role to run for 6 months, requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to 42,000 per annum, pro rata, depending upon experience.

The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.

This role is business critical, so unfortunately, we cannot accept applications with more than 2-4 weeks\' notice period

About The Magnum Ice Cream Company:

We\'re on a mission to grow our presence across the UK through smart targeting, meaningful customer relationships, and exceptional service-and we need someone who thrives at the intersection of data, action, and commercial strategy to help make it happen.

Responsibilities

JOB PURPOSE AND WHAT WILL YOUR MAIN RESPONSIBILITIES BE

You will be part of the Out of Home department which consists of different sales teams (Trade, KAM and Field). You will report to the Operational Excellence and Field Lead Manager. You are responsible for managing the CRM system, day-to-day field sales admin tasks, analyses of sales data, and identifying growth opportunities and efficiencies. Your insights will directly influence who we visit, when, and with what message-ensuring every sales conversation counts. You will work together with the various sales teams to initiate opportunities as well as integrate digital tools into the teams to ensure the contact strategy includes both digital and physical. You will stimulate a culture within OOH where data insights, innovations and digital improvements are continuously considered.

Key Responsibilities

CRM & Field Sales Admin

• Own the daily maintenance and optimisation of our CRM (e.g. tagging, lead status, follow-ups).
• Support the field sales team with visit planning, action tracking, and customer data updates.
• Ensure customer and lead information is complete, clean, and actionable.

Sales Data Analysis & Targeting

• Analyse sales performance data across regions, channels, and customer types.
• Identify top-performing locations, lapsed accounts, and white space opportunities.
• Recommend who to visit, when, and why, based on real data.

Journey Planning & Sales Strategy

• Use data to prioritise account visits and actions (e.g. restock, upsell, promotional planning).
• Help shape strategic route planning to maximise sales efficiency and coverage.
• Surface actionable insights to the sales team through dashboards, reports, or planning tools.

Omnichannel Contact Strategy

• Collaborate with digital and marketing teams to develop a seamless customer journey.
• Integrate digital touchpoints (e.g. email, SMS, WhatsApp) with physical sales visits.
• Ensure customers hear from us in the right way, at the right time, across all channels.

New Business & Growth Development

• Source and prioritise new leads using data (e.g. location gaps, venue type trends, seasonality).
• Highlight high-potential existing accounts for expansion (e.g. adding SKUs, secondary sites).
• Assist in building smart targeting lists for promotions, campaigns, and new launches.

What We\'re Looking For:

Experience & Skills

• At least 4 years of experience in a sales support, CRM, or commercial analyst role (ideally FMCG or foodservice).
• Strong working knowledge of CRM systems (e.g. Salesforce) and Excel/BI tools (e.g. Power BI, Tableau).
• Experience analysing sales data and translating it into clear commercial actions.
• Comfortable collaborating with field sales teams, digital marketers, and leadership.
• Understanding of omnichannel B2B customer engagement is a strong plus
• A passion for innovation and technology

Attributes

• Data-driven but commercially minded-you know how to find the story in the numbers.
• Highly organised, detail-focused, and able to manage multiple priorities.
• Great communicator-clear, concise, and comfortable sharing insights with different teams.

Kingston working environment

• Contractors who are based at Kingston will be eligible to get free parking at a local carpark
• There is a Unilever Staff Shop located on the Ground Floor next to the main entrance, where Contingent Workers can buy discounted Unilever products.
• A canteen
• A Gym is available for use on the Ground Floor (with subscription).
• Facilities in the gym include cardiovascular equipment, resistance machines, spin bikes, free weights area, boxing equipment and a stretch/matted area. Classes are also available and can be booked directly with the Gym. Shower facilities are available in the changing rooms, along with hairdryers.