Data and Analytics Manager

Bristol Creative Industries; Bradford-on-Avon; On-site; GBP 29,000 - 45,000; Full time

Job summary

A leading digital marketing agency based in Bradford-on-Avon is looking for a Data & Analytics Manager to drive data strategies for various clients. The ideal candidate will have at least 2 years of hands-on experience in data and analytics, implementing reporting solutions, monitoring website performance, and ensuring effective communication of data insights. The role offers a competitive salary and the chance to work with an expert team focused on delivering impactful results for clients.

Benefits

Salary of £29k – £45k depending on experience

Company wide bonus scheme (up to 10% annual bonus)

Access to various flexible work locations

Up to 28 days off per year

Qualifications

• Minimum of 2 years of hands-on experience in data and analytics.
• Strong experience with dashboard integration and data tracking.
• Ability to convey data stories effectively to clients.

Responsibilities

• Develop data and analytics strategy for diverse clients.
• Create and maintain dashboards and reports in BI tools.
• Implement tracking setups in Google Tag Manager.
• Monitor SEO and paid media performance.
• Ensure compliance with data privacy regulations.

Skills

GA4

Google Looker Studio

Power BI

Tableau

Google Search Console

Google Ads

Google Tag Manager

Python

SQL

JavaScript

Tools

Google Sheets

Google Slides

Hubspot

Job description

Job Description

Our smart thinking, expert team is looking to recruit a Data & Analytics Manager to support Varn as we continue to grow our business. Varn is the largest and longest-established specialist SEO, AI search, digital PR and data analytics agency in the South West, based in the beautiful town of Bradford on Avon, Wiltshire, just outside Bath.

We’re looking for an ambitious Data & Analytics Manager who wants to develop their career in a supportive and expert-led team.

The role would typically look like this:

We are looking for someone who will lead the data and analytics strategy for a wide variety of clients. You should be comfortable with client-facing responsibilities and thrive working in a team to create advanced tracking set ups.

With a background in data and analytics and a minimum of 2 years of hands‑on experience in successfully working in data, analytics and tracking, you will work with our team to create advanced tracking set ups and troubleshoot data issues.

The Data and Analytics Manager will plan and implement tracking and reporting that meets the requirements of each client’s individual needs. You will have strong analysis skills and the ability to extract useful insights from data and convey the story of the data to clients. Additionally, you will work directly with our clients, helping them to set up and collect accurate data tracking, and providing actionable recommendations to help them improve website performance.

The role will be supported by two expert Data Managers and senior support by the Search and Innovation Director.

Key Responsibilities of this role would include:

• Turning data into action

Analyse, interpret, and visualise data from multiple sources to provide actionable insights.

• Report creation

Build and maintain dashboards and reports in Google Looker Studio or other BI tools e.g Power BI, or Tableau.

• Monitoring

Track and measure SEO and paid media performance using GA4, Google Search Console, and other relevant tools.

• Tracking set up

Implement and audit tracking setups in Google Tag Manager and ensure accurate data collection.

• Strategy creation

Collaborate with teams to identify data gaps, optimise processes, and recommend strategies. Make contributions to wider SEO strategies which reflect the client’s business objectives, website performance, and available resources to achieve tangible results.

• Data Compliance

Ensure compliance with data governance and privacy regulations (GDPR, DMA) including having an up‑to‑date understanding of compliance requirements and consent mode

• Data Storytelling voldoet

Translate complex analytics into clear, compelling stories for clients and stakeholders.

• Client management

Developing and maintaining strong relationships with clients, including presenting ongoing work in regular meetings

• Industry knowledge

Keeping up to date with industry developments to ensure continuous development of our data and analytics knowledge. Contributing proactively with thought leadership, creating and writing content to help share Varn’s expertise within SEO and search marketing.

Required skills

Required Skills & Tools_fs

• Analytics & Reporting: GA4, Google Looker Studio, and ideally Power BI, Tableau, Adobe Analytics
• SEO & Paid Media Analytics: Google Search Console, Google Ads
• Data Handling & Tools: Google Sheets, Google Slides, Google Tag Manager, Hubspot (nice to have)
• Programming Skills (nice to have): Python, SQL, JavaScript
• Advanced Data Skills: Experience with BigQuery and/or sGTM

Desired Traits & Interests

• Organised and detail-oriented
• Proactive and solution-focused
• Passion for SEO, paid media, and digital marketing analytics
• Strong storytelling skills with data

Who are you?

• You have at least 2 years of hands‑on experience in successfully working in data, analytics and tracking
• You have experience integrating multiple data sources into dashboards
• You have the ability to identify tracking gaps and optimise client journeys using analytics insights
• You have knowledge of advanced tracking set ups, and reporting softwares
• You are able to work well under pressure and carefully manage your own time
• You like data, pay close attention to detail, and feel at home analysing data and putting together interesting stories from large data analysis
• You are a friendly, honest and hard‑working individual who enjoys working alongside and contributing to a wider team
• You ideally have experience in developing and building long term client relationships within an agency or consultancy. You can confidently express yourself while discussing ideas with clients and team members
• You have experience in mentoring, supporting and directing junior team members, or are keen to learn to line‑manage others

More information about the services our data team offer can be found here: https://varn.co.uk/services/data-analytics/

Benefits

Who are we?

• EXPERIENCED EXPERTS > We know that we know our stuff, be it search marketing, optimising websites, conducting technical audits and all the SEO activity in between. This means our expert team is truly at the core of our business: Are you someone who will take enormous pride in being part of our expert team?
• RESULTS DRIVEN > We want to deliver results for our clients, so the work we do must deliver value and have a positive impact on the businesses we work with, otherwise, it’s all just SEO talk. We like talking, but we like ROI more: Are you someone who will help us get the results our clients demand?
• HELPFUL PARTNER > It is really vital that we work alongside our clients as a helpful partner, not just a supplier: Are you someone that looks beyond a ‘to do’ list, and is proactively thinking how best verdadeira deliver the best outcome for clients?
• TRUSTWORTHY & ETHICAL > We take enormous pride in the fact you can unquestionably trust Varn to help, to do the right thing and we will always be open and honourable with clients: Are you someone who believes integrity and honesty is vital?
• HAPPY PEOPLE > We are a friendly bunch and we want you to love working for us. Are you someone who thinks life is simply too short not to make it fun? If so, then you will fit right in.
• CARING TEAM > Our team cares deeply about our community, our environment and each other’s wellbeing. Are you someone who wants to do good, as well as do good business?

Your Benefits

• Salary of £29k – £45k depending on experience
• Opportunity to be part of a growing agency
• Company wide bonus scheme (up to 10% annual bonus)
• Access to our London office, woodland office, our mobile Camper Varn office and Woolacombe (Devon) beach view workspace, so you can work outside and be inspired in new places. huduma>
• Up to 28 days off per year (including Bor) ...