Data Analyst - Growth Marketing (D2C)

Aj Bell; City of Westminster; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A leading investment platform company in the UK is seeking a Data Analyst (Growth Marketing) to drive the D2C business growth through data insights. The role includes performance analysis across various marketing channels, developing measurement frameworks, and collaborating with teams to optimize customer acquisition efforts. Candidates should have experience in data analytics, strong SQL skills, and familiarity with digital marketing data sources. The position offers a competitive salary and a hybrid work model, enhancing work-life balance.

Benefits

Starting salary of £45,000 - £55,000

26 days starting holiday entitlement

Health Cash Plan

Discretionary bonus scheme

Health and dental plan

Access to personal development programmes

Hybrid working model

Qualifications

• 2-3 years' experience as a Data Analyst or Marketing Analyst, ideally in financial services.
• Strong SQL skills and experience working with large datasets.
• Hands-on experience with digital marketing data sources is preferred.

Responsibilities

• Support performance analysis across digital and offline acquisition channels.
• Build and maintain automated dashboards and reports.
• Conduct deep-dive analysis on audience behaviours and segment performance.

Skills

Data Analysis

Marketing Analytics

SQL

Data Visualization

Digital Marketing

Python

R

Marketing Mix Modelling

Attribution Analysis

Customer Acquisition

Performance Measurement

Data Preparation

Reporting

Stakeholder Management

Attention to Detail

Project Management

Tools

Snowflake

Google Big Query

Power BI

Tableau

Looker

Google Ads

Meta Ads

GA4

CRM systems

CDP platforms

Job description

Data Analyst (Growth Marketing)

We're looking for a Data Analyst (Growth Marketing) to join our D2C Marketing team. The successful individual will accelerate the growth of our D2C business by delivering data-driven insights that enhance marketing performance, customer targeting and customer acquisition.

Key Responsibilities

1. Support performance analysis across digital and offline acquisition channels (e.g. paid search, paid social, programmatic, affiliates, partnerships). Contribute to optimisation strategies through data-led recommendations and test results. Track and evaluate key metrics such as cost-per-acquisition (CPA), conversion rate, ROI, and customer lifetime value (CLV). Provide clear, actionable insights to improve CPA, ROI, conversion rates, new funded account growth and overall acquisition efficiency.
2. Support development of measurement and modelling frameworks including: Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), Incrementality testing, LTV and Propensity modelling.
3. Extract, transform, and validate data from multiple sources. Build and maintain automated dashboards and reports to monitor acquisition performance. Own weekly performance insights reporting and monthly deep dives to inform budget and optimisation decisions. Support data integrity by ensuring consistency, accuracy, and alignment with internal standards.
4. Conduct deep-dive analysis to uncover audience behaviours, segment performance, and channel synergies. Support the acquisition experimentation roadmap across channels, creative, messaging, landing pages and incentives. Partner with performance marketers and Product to define test hypotheses, success metrics, and measure impact to validate scale opportunities.
5. Collaborate with BI/Data Engineering to enhance data pipelines, tracking, event taxonomy and data structures that support accurate customer acquisition reporting. Work closely with the Data team and agency on tagging, tracking, cookie-less measurement, audience enrichment and attribution improvements. Translate technical findings into clear, actionable recommendations for non-technical audiences. Present insights through compelling visualisations and concise storytelling.

Skills and Competencies

• 2-3 years' experience as a Data Analyst or Marketing Analyst, ideally in financial services, fintech, or another regulated sector.
• Familiarity with Snowflake and Google Big Query and exposure to marketing mix modelling or attribution analysis.
• Strong SQL skills and experience working with large datasets.
• Experience using data visualisation tools (e.g., Power BI, Tableau, Looker).
• Hands‑on experience with digital marketing data sources (Google Ads, Meta Ads, GA4, CRM systems and CDP platforms).
• Working knowledge of Python or R for data analysis and automation.
• Knowledge of paid digital media and understanding of marketing analytics concepts (CPA, ROI).
• Excellent communication skills with the ability to explain complex data insights clearly.
• Excellent attention to detail, project‑management and multi-tasking skills.
• Proactive self‑learner with a continuous improvement mindset.
• Strong interest in AI and automation, with a desire to apply new technology to improve marketing performance and efficiency.

Keywords

• Data Analysis, Marketing Analytics, SQL, Data Visualization, Digital Marketing, Python, R, Marketing Mix Modelling, Attribution Analysis, Customer Acquisition, Performance Measurement, Data Preparation, Reporting, Stakeholder Management, Attention to Detail, Project Management, funnel analysis, attribution, CLV.

About Us

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award‑winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. We have over 644,000 customers using our award‑winning platform propositions to manage assets totalling more than £103.3 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company. Headquartered in Manchester with offices in central London and Bristol, we have a team of more than 1,500 employees and have been named one of the UK’s ‘Best 100 Companies to Work For’ for six consecutive years and in 2024 named a Great Place to Work®.

What we offer

• Starting salary of £45,000 - £55,000
• Starting holiday entitlement of 26 days, increasing up to 31 days with length of service, and a holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 7%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by Simply Health
• Discounted private healthcare scheme and dental plan
• Employee Assistance Programme
• Bike loan scheme
• Sick pay + pledge
• Enhanced maternity, paternity and shared parental leave
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals
• Hybrid working model – you’ll spend a minimum of 50% of your working time per month in the office; for new team members an initial period will be full‑time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole selves to work. We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical or mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.