Data Analyst

XCM; United Kingdom; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading data analytics firm in the UK is looking for a Data Analyst to join their fully remote team. The ideal candidate should possess strong SQL and Excel skills alongside a proactive mindset. You will be responsible for end-to-end analysis of client requests, delivering actionable insights and measuring performance across various marketing channels. This role offers an exciting opportunity to work collaboratively while contributing to strategic projects, presenting findings to clients, and continuously enhancing your analytical capabilities.

Benefits

Fully remote working

Strong team support network

Exposure to high-profile clients

Qualifications

• Proficient in SQL and Excel for data manipulation and analysis.
• Strong ability to interpret complex data and present insights.
• Experience with BI tools for visual reporting is advantageous.

Responsibilities

• Own end-to-end analysis for client requests and internal projects.
• Measure performance across marketing activities.
• Create impactful reports that translate data into stories.

Skills

Strong SQL experience

Strong Excel skills

Analytical thinking

Ability to explain insights clearly

Proactive and organised

Collaborative mindset

Tools

Horizon BI tool

Superset

Job description

XCM is looking for a Data Analyst to join our growing team.

We’re looking for someone with strong SQL experience, excellent Excel skills, and a genuine passion for using data to drive performance. You’ll work across a range of sectors including Retail, Sports, and Gaming, supporting industry-leading brands by delivering clear, actionable insights — often at pace.

This is a fully remote role, but you’ll be part of a collaborative and supportive team. You’ll work closely with Lead Analysts, the Client Team, and wider stakeholders to answer business questions, measure campaign performance, and help clients make smarter, data-driven decisions.

This role is ideal for someone who enjoys working independently, takes ownership of their work, and thrives in a fast-moving environment where priorities can shift quickly.

What You’ll Be Doing

• Owning end-to-end analysis for a range of client and internal requests, from quick-turn insight to deeper performance reviews
• Using SQL to extract, validate, and manipulate large datasets
• Building and maintaining visual reporting and insight outputs using XCM’s Horizon BI tool, ensuring stakeholders can quickly understand performance, trends, and opportunities
• Measuring performance and ROI across online and offline marketing activity
• Analysing customer and campaign behaviour across channels including:
• Email
• Web & onsite behaviour
• SMS
• Direct mail
• Reporting on marketing and customer KPIs such as leads, conversion rate, traffic, engagement, and revenue impact
• Producing insight and recommendations that directly influence campaign optimisation and strategic planning
• Supporting BAU reporting schedules while also delivering ad-hoc analysis requests with speed and accuracy
• Creating clear, visually impactful outputs (reports, dashboards) that translate complex data into a story
• Supporting and contributing to larger analytical projects and roadmap work
• Presenting insight and recommendations confidently to colleagues and clients where required

What We’re Looking For

• Strong SQL experience (essential) — confident writing queries to work with large, real-world datasets
• Strong Excel skills (essential) — comfortable with formulas, pivots, and working with complex spreadsheets
• Confident handling multiple priorities, working at pace, and delivering to deadlines
• Strong analytical thinking — able to spot trends, inconsistencies, and commercial opportunities
• Able to explain insight clearly to non-technical stakeholders
• Proactive and organised — comfortable taking ownership and pushing work forward independently
• Collaborative mindset — enjoys working with others and contributing to shared delivery

Bonus (nice to have)

• Experience with BI / visualisation tools — Superset would be a strong advantage
• Experience in marketing, CRM, ecommerce, or customer analytics
• Exposure to big data environments, warehouses, or automated reporting

Why XCM?

• Fully remote working with a strong team support network
• Exposure to high-profile clients across exciting sectors
• Varied work: BAU reporting, campaign insight, and strategic analytics
• Clear opportunity to grow your technical skillset and analytical capability
• A team that values collaboration, quality, and continuous improvement