Culture Marketing Specialist (Music & Artists Partnerships)

Red Bull Company Limited; City of Westminster; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading energy drink company is seeking a Culture Marketing Specialist to strengthen its connection to the UK music scene, focusing on youth culture and UK-born genres. Responsibilities include managing relationships with artists, curating music activations, and executing impactful marketing campaigns. Ideal candidates will have experience in music or culture marketing, a strong network within the music industry, and hands-on experience with artists. This role is based in London, UK, and requires travel 20-30% of the time.

Qualifications

• Proven experience in music or culture marketing, ideally within a brand or agency environment.
• A strong network of existing contacts within the music industry.
• Hands-on experience working directly with artists and talent.
• Demonstrated success in producing and activating music events.
• Experience with commercial negotiations and contracts.

Responsibilities

• Act as the primary point of contact for artists and industry stakeholders.
• Build and maintain relationships with UK artists and manage contracts.
• Curate and program talent for Red Bull music activations.
• Support development of 360º music marketing campaigns.
• Stay ahead of music trends to inform strategic direction.
• Track impact of music projects and provide actionable insights.

Skills

Music industry knowledge

Relationship building

Cultural trend analysis

Event production

Negotiation skills

Job description

As a Culture Marketing Specialist within the music team, your mission is to strengthen Red Bull's connection to the UK music scene, with a specific focus youth culture and UK-born genres such as grime, jungle, dubstep, and drum & bass. You will manage relationships with artists and industry professionals, ensuring that Red Bull serves as a valuable partner for artists by offering opportunities and resources that traditional industry channels cannot. You will also play a key role in curating, producing, and delivering world-class music activations and campaigns that embody Red Bull's cultural vision.

Responsibilities

• Act as the primary point of contact for artists and industry stakeholders (e.g., agents, managers, labels, and publishers).
• Build and maintain long-term relationships with emerging and established UK artists, particularly in electronic dance, hip-hop/rap, and UK-born music genres. Identify and onboard artists for Red Bull projects, ensuring alignment with our brand values. Collaborate with the global music team to identify UK artists with international potential and support artists from other regions in the UK market. Negotiate and manage contracts with artists and industry partners.
• Curate and program talent for Red Bull music activations, from intimate content filming to large-scale events.
• Support the development and execution of 360º music marketing campaigns that amplify Red Bull's presence in the UK music space. Drive creative brainstorming sessions with internal teams and external partners to conceptualise and execute music activations. Collaborate with cross-functional teams across content, social, communications, and sales to maximise campaign impact. Ensure all music initiatives align with Red Bull's culture marketing strategy and brand identity.
• Stay ahead of music and cultural trends, particularly within UK relevant genres, to inform Red Bull's strategic direction. Identify emerging talent, movements, and opportunities that align with Red Bull's cultural positioning. Represent Red Bull at industry events, festivals, and conferences to build relationships and identify new opportunities.
• Track and measure the impact of music projects and campaigns, providing actionable insights to the Culture Marketing Manager. Use data and audience feedback to refine future strategies and ensure continuous improvement in execution.

Qualifications

• Proven experience in music or culture marketing, ideally within a brand or agency environment.
• A strong network of existing contacts within the music industry, particularly in hip-hop/rap, electronic dance, and UK-born music genres.
• Hands‑on experience working directly with artists, talent, and industry stakeholders.
• Demonstrated success in producing and activating music events or campaigns from planning to execution.
• Experience with commercial negotiations, contracts, and partnership.
• Travel 20-30%.

Red Bull UK is currently recruiting for a Culture Marketing Specialist (Music & Artists Partnerships) to be based in London, UK.

At Red Bull, culture marketing is at the heart of how we connect with audiences, build brand relevance, and drive long-term growth. By championing innovation and storytelling across music and culture, we aim to amplify the voices of artists, genres, and movements that are shaping the cultural landscape. Through impactful experiences, collaborations, and initiatives, we strive to inspire creativity, leave a lasting legacy, and play a meaningful role in moving culture forward.