CRM Transformation Lead for Growth & Personalisation

Virgin holidays; Crawley; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A prominent travel company in Crawley is seeking a CRM Manager to define and deliver its CRM strategy. In this role, you'll lead a team focused on driving revenue and improving customer retention across various channels. The ideal candidate has experience in a dynamic environment, a strong data-driven mindset, and is skilled in stakeholder management. This position offers a hybrid work model and the opportunity to drive significant business change.

Qualifications

• Proven track record of delivering commercial results through CRM.
• Experience in a fast-paced and high-performing environment.
• Demonstrable CRM activation case studies.

Responsibilities

• Build and deliver a CRM strategy that enhances the pre-flight experience.
• Lead a team of three CRM Leads to deliver insight-driven activations.
• Activate segmentation strategies across the organisation.
• Own Pre-Flight VoC performance to enhance overall NPS targets.

Skills

Data and insight-led mindset

Strong influencing skills

Stakeholder management

Conflict resolution

Presentations and storytelling

Education

Degree-level qualification or equivalent experience

Job description

A prominent travel company in Crawley is seeking a CRM Manager to define and deliver its CRM strategy. In this role, you'll lead a team focused on driving revenue and improving customer retention across various channels. The ideal candidate has experience in a dynamic environment, a strong data-driven mindset, and is skilled in stakeholder management. This position offers a hybrid work model and the opportunity to drive significant business change.