CRM Manager - Lifecycle Marketing for a Global Couples App

Paired; City Of London; Remote; GBP 55,000 - 65,000; Full time

Job summary

A leading relationship app company is seeking an experienced CRM Manager to enhance user engagement and retention. The ideal candidate will plan and optimize campaigns across email and in-app messaging, collaborating with various teams to analyze performance metrics. Offering a competitive salary of £55,000–£65,000, flexible remote working, and comprehensive health benefits, this role emphasizes significant growth opportunities within a fast-scaling team.

Benefits

Competitive salary

Significant stock options

25 days annual leave

Yearly learning budget

Paid parental leave

Comprehensive health insurance

Qualifications

• Hands-on experience with Braze, Klaviyo, Iterable, or similar platforms.
• Experience with eCommerce CRM workflows is a strong plus.
• Confident in running experiments and interpreting data.

Responsibilities

• Plan, build, and optimize lifecycle campaigns across email, push, and in-app messaging.
• Manage promotional and triggered campaigns for the Paired Store.
• Analyze channel and lifecycle performance using tools like Amplitude or Mixpanel.

Skills

Lifecycle marketing experience

Strong analytical skills

Campaign management skills

Basic HTML for troubleshooting

Strong proficiency with Liquid

Experience with Shopify

Tools

Braze

Amplitude

Mixpanel

Job description

A leading relationship app company is seeking an experienced CRM Manager to enhance user engagement and retention. The ideal candidate will plan and optimize campaigns across email and in-app messaging, collaborating with various teams to analyze performance metrics. Offering a competitive salary of £55,000–£65,000, flexible remote working, and comprehensive health benefits, this role emphasizes significant growth opportunities within a fast-scaling team.