CRM Manager (Casino)

Harnham Ltd; London; Remote; GBP 40,000 - 50,000; Full time

Job summary

An online betting and gaming company is seeking a CRM Manager to shape the player journey through multi-channel campaigns and data-driven insights. You'll design personalized communications and optimize engagement strategies in a fully remote role that values creativity and analytics. Ideal candidates will have over 2 years of experience in CRM or lifecycle marketing, preferably in the gaming sector.

Qualifications

• 2+ years of CRM, retention or lifecycle marketing experience in betting/gaming.
• Hands-on with CRM tools, data-savvy, and able to make decisions from insights.
• Organised, curious, and proactive individual.

Responsibilities

• Design and run multi-channel campaigns that excite and retain players.
• Use data to segment customers and deliver personalised communications.
• Monitor player activity to identify opportunities for offers.

Skills

CRM tools

Data analysis

Campaign management

Creativity

Tools

Playtech IMS

Job description

Online Betting & Gaming Company
Up to £50,000

Ready to level up your CRM career? This is your chance to join one of the fastest-growing names in online betting and gaming as a CRM Manager - taking full ownership of how players engage with the brand, all from the comfort of your home.

WHY THIS ROLE?

You won't just be loading emails and pulling lists. You'll be shaping the player journey - segmenting customers, launching automated campaigns, and experimenting with offers that boost loyalty and revenue. This is a chance to put your creativity, analytical skills, and love of gaming to the test in a company where CRM is a central growth lever, not an afterthought.

You'll be fully remote but never isolated - working closely with marketing, product, compliance, and branding to deliver campaigns that really move the needle. If you're looking for autonomy, variety, and impact, this ticks all the boxes.

WHAT YOU'LL BE DOING

Designing and running multi-channel campaigns (email, SMS, push, in-app) that excite and retain players.

Using data to segment customers and deliver personalised comms that actually resonate.

Monitoring player activity daily to identify opportunities and trigger the right offers at the right time.

Running A/B tests to optimise campaigns and find out what really works.

Developing automated player journeys to keep customers engaged without lifting a finger.

Working hand-in-hand with product and compliance to make sure campaigns are on-brand and seamless.

WHAT YOU'LL BRING

2+ years of CRM, retention or lifecycle marketing experience in betting/gaming.

Hands-on with CRM tools (Playtech IMS = big bonus).

Data-savvy and comfortable making decisions from insights.

Organised, curious and proactive - someone who can juggle multiple campaigns and still spot new opportunities.

Passion for digital entertainment, gaming or online betting.

If you can’t see what you’re looking for right now, send us your CV anyway – we’re always getting fresh new roles through the door.