CRM Manager

Motorsport Network, LLC; Milton Keynes; Híbrido; GBP 60.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonus Scheme

Daily food allowance

Private Healthcare

Pension Scheme

Employee Assistance Program

Life Insurance

Car Scheme

Gym

Descripción de la vacante

Visa Cash App Racing Bulls F1 Team, based in Milton Keynes, is seeking an experienced CRM Manager to own the retention marketing programme and drive incremental growth for our team. You will lead the CRM calendar, enhance fan journeys, and collaborate with Marketing to deliver compelling campaigns that retain fans and boost engagement.

The role requires steering multi-channel campaigns, analysing performance, and delivering best-in-class customer experiences while aligning with brand and legal

Formación

• 5+ years of experience in developing and implementingCRM strategies.
• Experience building acquisition, retention and loyalty programs in a B2C, subscription-based context.
• Proficient with end-to-end CRM execution and analytics.
• Strong knowledge of GDPR, data privacy and security.
• Excellent attention to detail and collaboration with cross-functional teams.

Responsabilidades

• Plan, create and optimise CRM campaigns aligned with overall strategy.
• Grow the known CRM audience and ensure balanced fan engagement.
• Coordinate with Marketing teams to balance CRM calendar with fans’ best interests.
• Manage loyalty programme updates and test/learn engagement strategies.
• Provide weekly/monthly campaign reporting and actionable insights.
• Establish working practices with stakeholders (Legal, Copywriters, Brand).

Conocimientos

CRM strategy

Data analytics

Stakeholder management

Retention marketing

Campaign optimization

Fan journey design

Herramientas

CRM platforms

Descripción del empleo

Visa Cash App Racing Bulls F1 Team is one of two Red Bull-ownedF1 teams.

Today’s Formula 1 calls for a high level of specialist skills in every area. At Visa Cash App Racing Bulls F1 Team we strongly believe that every member of our staff can and should lead innovation and continuous improvement in such a competitive and dynamic working environment.

Sounds exciting, doesn't it? Don't miss your chance to make an impact!

We are looking for an experiencedCRM Manager to be responsible for owning and driving the retention marketing programme that creates incremental bottom-line growth for our VCARB Team.

They willbe incharge of helping the Marketing Team deliver, measure & optimise all campaign activity, while creating best-in-class fan journeys and delivering superb customer experience.

CRM Management

Plan, create and optimise CRM campaigns in conjunction with overall strategy, finding the perfect balance between engaging with fans, retaining them and achieving our growth and commercial goals.

Find ways to grow the known CRM audience.

Manage workload and stakeholder relationships with wider Marketing team (Content, Social, Communications, Brand, VCARB Relations and Partnerships) to ensure CRM calendar is balanced and with the fans’ best interests at heart.

Manage the VCARB loyalty programme updates (The Fanzone), with focus on new content streams, innovating new engagement strategies and supporting the acquisition efforts.

Compile quarterly competitor analysis of best-practice CRM campaigns from sports and entertainment industry.

Professionalism

Work closely with the Web & Content team to create and execute engaging multi-channel campaigns that drive acquisition and retention while minimising churn.

Produce high quality and timely campaigns that are fan-centric, innovative and relevant.

Compiling weekly and monthly campaign reporting and analysis, confidently dissecting the data and providing recommendations and key takeaways for optimisation through test and learn methodologies.

Establish and develop excellent working practices and processes with core stakeholders (Legal & Compliance, Copywriters, Brand Team etc.).

Input into weekly and monthly testing strategy set by Head of Digital Media.

What We Offer

Success on track starts with people, talented individuals who grow, learn, and push forward together. At Visa Cash App Racing Bulls, we’re a young and ambitious team, recognised for developing future talent and creating opportunities to shine. On top of a competitive salary, here’s what else you can enjoy with us:

Bonus Scheme

Free daily food allowance

Private Healthcare

Pension Scheme

Employee Assistance Program

Life insurance

Car Scheme

Gym

And many more

Experience

• At least 5 years’ experience in the development and implementation of a successful CRM strategy, with back-end system knowledge.
• Built successful acquisition, retention and fan loyalty programmes whilst being familiar with working in a B2C subscription-based business.
• Experience using CRM platforms, working on an end-to-end basis, execution through to developing and owning analytics.
• Detailed and thorough understanding of legal compliance relating to GDPR, data privacy and security.
• Exceptional attention-to-detail.
• Very strong interpersonal skills, and the ability to mobilise others.
• Extremely organised with a passion to drive optimisation through insights and data.
• Proactive attitude and committed interest to the Team’s objectives.
• Self-starter who can take initiative.
• Data-focused and Return On Investment driven.
• Confident in communicating and presenting with core stakeholders across the business.