VCARB F1 Team - CRM Manager

Red Bull; Milton Keynes; Vor Ort; GBP 65.000 - 90.000; Vollzeit

Benefits dieser Stelle

Bonus Scheme

Free daily food allowance

Pension Scheme

Employee Assistance Program

Life insurance

Car Scheme

Gym

Zusammenfassung

Visa Cash App Racing Bulls F1 Team seeks an experienced CRM Manager to own retention marketing, driving incremental growth and delivering superb fan journeys and customer experience.

You will lead multi-channel campaigns, manage the Fanzone loyalty updates, and collaborate with the Marketing team to optimise CRM activity while minimising churn and maximising engagement.

Qualifikationen

• At least 5 years’ experience in the development and implementation of a successful CRM strategy, with back-end system knowledge.
• Built successful acquisition, retention and fan loyalty programmes in a B2C subscription-based business.
• Experience using CRM platforms, working end-to-end from execution to analytics.
• Detailed understanding of GDPR, data privacy and security.
• Excellent attention-to-detail with strong interpersonal skills and ability to mobilise others.
• Data-driven with a strong ROI focus and proactive mindset.

Aufgaben

• Plan, create and optimise CRM campaigns in alignment with strategy to engage fans, retain them and meet growth goals.
• Grow the known CRM audience and manage workload across Marketing teams.
• Oversee the VCARB loyalty programme updates (The Fanzone) with new content streams and engagement strategies.
• Produce weekly/monthly campaign reports and provide data-driven recommendations for optimisation.
• Collaborate with Legal, Copywriters, Brand and Partnerships to maintain compliant and effective CRM practices.

Kenntnisse

CRM strategy

Data analytics

Stakeholder management

GDPR compliance

ROI focus

Tools

CRM platforms

Jobbeschreibung

Visa Cash App Racing Bulls F1 Team is one of two Red Bull-ownedF1 teams.

Today’s Formula 1 calls for a high level of specialist skills in every area. At Visa Cash App Racing Bulls F1 Team we strongly believe that every member of our staff can and should lead innovation and continuous improvement in such a competitive and dynamic working environment.

Sounds exciting, doesn't it? Don't miss your chance to make an impact!

We are looking for an experiencedCRM Manager to be responsible for owning and driving the retention marketing programme that creates incremental bottom-line growth for our VCARB Team.

They willbe incharge of helping the Marketing Team deliver, measure & optimise all campaign activity, while creating best-in-class fan journeys and delivering superb customer experience.

Job Description

CRM Management

• Plan, create and optimise CRM campaigns in conjunction with overall strategy, finding the perfect balance between engaging with fans, retaining them and achieving our growth and commercial goals.
• Find ways to grow the known CRM audience.
• Manage workload and stakeholder relationships with wider Marketing team (Content, Social, Communications, Brand, VCARB Relations and Partnerships) to ensure CRM calendar is balanced and with the fans’ best interests at heart.
• Manage the VCARB loyalty programme updates (The Fanzone), with focus on new content streams, innovating new engagement strategies and supporting the acquisition efforts.
• Compile quarterly competitor analysis of best-practice CRM campaigns from sports and entertainment industry.

Professionalism

• Work closely with the Web & Content team to create and execute engaging multi-channel campaigns that drive acquisition and retention while minimising churn.
• Produce high quality and timely campaigns that are fan-centric, innovative and relevant.
• Compiling weekly and monthly campaign reporting and analysis, confidently dissecting the data and providing recommendations and key takeaways for optimisation through test and learn methodologies.
• Establish and develop excellent working practices and processes with core stakeholders (Legal & Compliance, Copywriters, Brand Team etc.).
• Input into weekly and monthly testing strategy set by Head of Digital Media.

Success on track starts with people, talented individuals who grow, learn, and push forward together. At Visa Cash App Racing Bulls, we’re a young and ambitious team, recognised for developing future talent and creating opportunities to shine. On top of a competitive salary, here’s what else you can enjoy with us:

• Bonus Scheme
• Free daily food allowance
• Pension Scheme
• Employee Assistance Program
• Life insurance
• Car Scheme
• Gym
• And many more

Qualifications

• At least 5 years’ experience in the development and implementation of a successful CRM strategy, with back-end system knowledge.
• Built successful acquisition, retention and fan loyalty programmes whilst being familiar with working in a B2C subscription-based business.
• Experience using CRM platforms, working on an end-to-end basis, execution through to developing and owning analytics.
• Detailed and thorough understanding of legal compliance relating to GDPR, data privacy and security.
• Exceptional attention-to-detail.
• Very strong interpersonal skills, and the ability to mobilise others.
• Extremely organised with a passion to drive optimisation through insights and data.
• Proactive attitude and committed interest to the Team’s objectives.
• Self-starter who can take initiative.
• Data-focused and Return On Investment driven.
• Confident in communicating and presenting with core stakeholders across the business.

Additional Information

Visa Cash App Racing Bulls F1 Teamis an equal opportunities employer, we will evaluate applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.