VCARB F1 Team - CRM Manager

Visa Cash App RB F1 Team; Milton Keynes; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Bonus scheme

Private healthcare

Pension scheme

Life insurance

Car scheme

Gym

Job summary

Visa Cash App Racing Bulls F1 Team seeks an experienced CRM Manager to own and drive the retention marketing programme, delivering best-in-class fan journeys and superb customer experience while supporting growth and commercial goals.

You will plan multichannel campaigns, collaborate with Content, Social, Brand and Partnerships, analyse results and optimise through test‑and‑learn methods, ensuring GDPR compliance and a data‑driven approach.

Qualifications

• Minimum 5 years of experience in developing and implementing a successful CRM strategy.
• Experience building acquisition, retention and loyalty programmes in a B2C subscription-like environment.
• Strong knowledge of CRM platforms and end-to-end campaign analytics.
• Solid understanding of GDPR, data privacy and security requirements.
• Excellent attention to detail and ability to influence stakeholders.
• Proactive, data-driven and ROI-focused mindset.

Responsibilities

• Plan, create and optimise CRM campaigns aligned with overall strategy to engage, retain and grow the fan base.
• Coordinate with Marketing teams (Content, Social, Communications, Brand, Partnerships) to balance the CRM calendar with fans’ interests.
• Manage loyalty programme updates (The Fanzone) and test new engagement strategies.
• Produce regular campaign reporting and insights to inform optimisation and decision making.
• Ensure compliance and best practices through collaboration with Legal & Compliance and other key stakeholders.

Skills

CRM strategy

Multichannel campaigns

Analytics

GDPR compliance

Stakeholder management

Fan engagement

Retention marketing

Tools

CRM platforms

Job description

Visa Cash App Racing Bulls F1 Team is one of two Red Bull-owned F1 teams. Today’s Formula 1 calls for a high level of specialist skills in every area. At Visa Cash App Racing Bulls F1 Team we strongly believe that every member of our staff can and should lead innovation and continuous improvement in such a competitive and dynamic working environment. Sounds exciting, doesn't it? Don't miss your chance to make an impact! We are looking for an experienced CRM Manager to be responsible for owning and driving the retention marketing programme that creates incremental bottom-line growth for our VCARB Team. They will be in charge of helping the Marketing Team deliver, measure & optimise all campaign activity, while creating best-in-class fan journeys and delivering superb customer experience.

All the responsibilities we'll trust you with:

CRM Management

Plan, create and optimise CRM campaigns in conjunction with overall strategy, finding the perfect balance between engaging with fans, retaining them and achieving our growth and commercial goals. Find ways to grow the known CRM audience. Manage workload and stakeholder relationships with wider Marketing team (Content, Social, Communications, Brand, VCARB Relations and Partnerships) to ensure CRM calendar is balanced and with the fans’ best interests at heart. Manage the VCARB loyalty programme updates (The Fanzone), with focus on new content streams, innovating new engagement strategies and supporting the acquisition efforts. Compile quarterly competitor analysis of best-practice CRM campaigns from sports and entertainment industry.

Professionalism

Work closely with the Web & Content team to create and execute engaging multi-channel campaigns that drive acquisition and retention while minimising churn. Produce high quality and timely campaigns that are fan-centric, innovative and relevant. Compiling weekly and monthly campaign reporting and analysis, confidently dissecting the data and providing recommendations and key takeaways for optimisation through test and learn methodologies. Establish and develop excellent working practices and processes with core stakeholders (Legal & Compliance, Copywriters, Brand Team etc.). Input into weekly and monthly testing strategy set by Head of Digital Media.

What We Offer

• competitive salary
• Bonus Scheme
• Free daily food allowance
• Private Healthcare
• Pension Scheme
• Employee Assistance Program
• Life insurance
• Car Scheme
• Gym
• And many more

Your areas of knowledge and expertise that matter most for this role:

• At least 5 years’ experience in the development and implementation of a successful CRM strategy, with back-end system knowledge.
• Built successful acquisition, retention and fan loyalty programmes whilst being familiar with working in a B2C subscription-based business.
• Experience using CRM platforms, working on an end-to-end basis, execution through to developing and owning analytics.
• Detailed and thorough understanding of legal compliance relating to GDPR, data privacy and security.
• Exceptional attention-to-detail.
• Very strong interpersonal skills, and the ability to mobilise others.
• Extremely organised with a passion to drive optimisation through insights and data.
• Proactive attitude and committed interest to the Team’s objectives.
• Self-starter who can take initiative.
• Data-focused and Return On Investment driven.
• Confident in communicating and presenting with core stakeholders across the business.

Visa Cash App Racing Bulls F1 Team is an equal opportunities employer, we will evaluate applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.