VCARB F1 Team - CRM Manager

Red Bull Company Limited; Milton Keynes; Vor Ort; GBP 50.000 - 75.000; Vollzeit

Benefits dieser Stelle

Bonus Scheme

Free daily food allowance

Private Healthcare

Pension Scheme

Employee Assistance Program

Life insurance

Car Scheme

Gym

Zusammenfassung

Red Bull Company Limited is seeking an experienced CRM Manager to own and drive the retention marketing programme, creating engaging fan journeys and delivering improved customer experience. You will work with the Marketing Team to execute multi-channel campaigns, measure outcomes and optimise through data-driven test-and-learn approaches.

The role requires strong CRM platform experience, back-end system knowledge, and a proven track record in acquisition, retention and fan loyalty initiatives

Qualifikationen

• At least 5 years' experience in the development and implementation of a successful CRM strategy, with back-end system knowledge.
• Built acquisition, retention and fan loyalty programmes in a B2C subscription-based context.
• Experience using CRM platforms end-to-end, from execution to analytics.

Aufgaben

• Own and drive retention marketing programmes to deliver incremental growth.
• Lead and optimise multi-channel CRM campaigns with the Marketing team.
• Develop fan journeys and ensure superb customer experience across touchpoints.
• Measure, report and optimise campaigns using test-and-learn methodologies.
• Collaborate with Legal & Compliance, Copy, Brand and Partnerships to align activity.
• Produce regular campaign reporting with actionable insights.

Kenntnisse

CRM strategy

Stakeholder management

Data analysis

Test and learn

Communication

Fan engagement

Team collaboration

Attention to detail

Initiative

ROI focus

Tools

CRM platforms

Back-end systems

Jobbeschreibung

Plan, create and optimise CRM campaigns in conjunction with overall strategy, finding the perfect balance between engaging with fans, retaining them and achieving our growth and commercial goals. Find ways to grow the known CRM audience. Manage workload and stakeholder relationships with wider Marketing team (Content, Social, Communications, Brand, VCARB Relations and Partnerships) to ensure CRM calendar is balanced and with the fans' best interests at heart. Manage the VCARB loyalty programme updates (The Fanzone), with focus on new content streams, innovating new engagement strategies and supporting the acquisition efforts. Compile quarterly competitor analysis of best-practice CRM campaigns from sports and entertainment industry. Professionalism Work closely with the Web & Content team to create and execute engaging multi-channel campaigns that drive acquisition and retention while minimising churn. Produce high quality and timely campaigns that are fan-centric, innovative and relevant. Compiling weekly and monthly campaign reporting and analysis, confidently dissecting the data and providing recommendations and key takeaways for optimisation through test and learn methodologies. Establish and develop excellent working practices and processes with core stakeholders (Legal & Compliance, Copywriters, Brand Team etc.). Input into weekly and monthly testing strategy set by Head of Digital Media.

What We Offer

Your areas of knowledge and expertise

What matters most for this role:

• At least 5 years' experience in the development and implementation of a successful CRM strategy, with back-end system knowledge.
• Built successful acquisition, retention and fan loyalty programmes whilst being familiar with working in a B2C subscription-based business.
• Experience using CRM platforms, working on an end-to-end basis, execution through to developing and owning analytics.
• Detailed and thorough understanding of legal compliance relating to GDPR, data privacy and security.
• Exceptional attention-to-detail.
• Very strong interpersonal skills, and the ability to mobilise others.
• Extremely organised with a passion to drive optimisation through insights and data.
• Proactive attitude and committed interest to the Team's objectives.
• Self-starter who can take initiative.
• Data-focused and Return On Investment driven.
• Confident in communicating and presenting with core stakeholders across the business.
  Visa Cash App Racing Bulls F1 Team is one of two Red Bull-owned F1 teams.

Today's Formula 1 calls for a high level of specialist skills in every area. At Visa Cash App Racing Bulls F1 Team we strongly believe that every member of our staff can and should lead innovation and continuous improvement in such a competitive and dynamic working environment. Sounds exciting, doesn't it? Don't miss your chance to make an impact! We are looking for an experienced CRM Manager to be responsible for owning and driving the retention marketing programme that creates incremental bottom-line growth for our VCARB Team. They will be in charge of helping the Marketing Team deliver, measure & optimise all campaign activity, while creating best-in-class fan journeys and delivering superb customer experience.

Areas that play to your strengths

Success on track starts with people, talented individuals who grow, learn, and push forward together. At Visa Cash App Racing Bulls, we are a young and ambitious team, recognised for developing future talent and creating opportunities to shine.

Benefits

• Bonus Scheme
• Free daily food allowance
• Private Healthcare
• Pension Scheme
• Employee Assistance Program
• Life insurance
• Car Scheme
• Gym

Visa Cash App Racing Bulls F1 Team is an equal opportunities employer, we will evaluate applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.

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What drives us

Chasing our potential Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create.

Meaning

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