VCARB F1 Team - CRM Manager

Visa Cash App RB F1 Team; Milton Keynes; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Bonus Scheme

Free daily food allowance

Private Healthcare Pension Scheme

Employee Assistance Program

Life insurance

Car Scheme

Gym

Job summary

Visa Cash App Racing Bulls F1 Team is seeking an experienced CRM Manager to own retention marketing and grow fan engagement. You will drive CRM campaigns, loyalty updates, and multi-channel initiatives that deliver growth and superb customer experience.

Work closely with Marketing, Legal & Compliance, and Content teams to optimise campaigns, report performance, and develop innovative engagement strategies to reduce churn and boost acquisition.

Qualifications

• Minimum 5 years’ experience delivering CRM strategy in consumer/B2C settings.
• Experience with end-to-end CRM campaigns across multi-channel touchpoints.
• Strong understanding of GDPR, data privacy and security.
• Proven ability to drive growth and retention through data-led insights.

Responsibilities

• Plan, create and optimise CRM campaigns aligned with strategy.
• Manage loyalty updates and engagement content (The Fanzone).
• Coordinate with Marketing (Content, Social, Brand, Partnerships) to balance CRM calendar.
• Produce weekly/monthly campaign reporting and optimise via test-and-learn.

Skills

CRM strategy

Acquisition & retention

Fan lifecycle

Data analytics

GDPR & privacy

Stakeholder management

Communication

Job description

Visa Cash App Racing Bulls F1 Team is one of two Red Bull-owned F1 teams.

Today’s Formula 1 calls for a high level of specialist skills in every area. At Visa Cash App Racing Bulls F1 Team we strongly believe that every member of our staff can and should lead innovation and continuous improvement in such a competitive and dynamic working environment.

Sounds exciting, doesn't it? Don't miss your chance to make an impact!

We are looking for an experienced CRM Manager to be responsible for owning and driving the retention marketing programme that creates incremental bottom-line growth for our VCARB Team.

They will be in charge of helping the Marketing Team deliver, measure & optimise all campaign activity, while creating best-in-class fan journeys and delivering superb customer experience.

All the responsibilities we’ll trust you with:

CRM Management

Plan, create and optimise CRM campaigns in conjunction with overall strategy, finding the perfect balance between engaging with fans, retaining them and achieving our growth and commercial goals. Find ways to grow the known CRM audience. Manage workload and stakeholder relationships with wider Marketing team (Content, Social, Communications, Brand, VCARB Relations and Partnerships) to ensure CRM calendar is balanced and with the fans’ best interests at heart. Manage the VCARB loyalty programme updates (The Fanzone), with focus on new content streams, innovating new engagement strategies and supporting the acquisition efforts. Compile quarterly competitor analysis of best-practice CRM campaigns from sports and entertainment industry.

Professionalism

Work closely with the Web & Content team to create and execute engaging multi-channel campaigns that drive acquisition and retention while minimising churn. Produce high quality and timely campaigns that are fan-centric, innovative and relevant. Compiling weekly and monthly campaign reporting and analysis, confidently dissecting the data and providing recommendations and key takeaways for optimisation through test and learn methodologies. Establish and develop excellent working practices and processes with core stakeholders (Legal & Compliance, Copywriters, Brand Team etc.). Input into weekly and monthly testing strategy set by Head of Digital Media.

What We Offer

Success on track starts with people, talented individuals who grow, learn, and push forward together. At Visa Cash App Racing Bulls, we’re a young and ambitious team, recognised for developing future talent and creating opportunities to shine. On top of a competitive salary, here’s what else you can enjoy with us:

• Bonus Scheme
• Free daily food allowance
• Private Healthcare Pension Scheme
• Employee Assistance Program
• Life insurance
• Car Scheme
• Gym
• And many more

Your areas of knowledge and expertise that matter most for this role:

• At least 5 years’ experience in the development and implementation of a successful CRM strategy, with back-end system knowledge.
• Built successful acquisition, retention and fan loyalty programmes whilst being familiar with working in a B2C subscription-based business.
• Experience using CRM platforms, working on an end-to-end basis, execution through to developing and owning analytics.
• Detailed and thorough understanding of legal compliance relating to GDPR, data privacy and security.
• Exceptional attention-to-detail.
• Very strong interpersonal skills, and the ability to mobilise others.
• Extremely organised with a passion to drive optimisation through insights and data.
• Proactive attitude and committed interest to the Team’s objectives.
• Self-starter who can take initiative.
• Data-focused and Return On Investment driven.
• Confident in communicating and presenting with core stakeholders across the business.

Visa Cash App Racing Bulls F1 Team is an equal opportunities employer, we will evaluate applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.