CRM Growth Lead: Fan Retention & Analytics

Rolejob; Milton Keynes; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Bonus Scheme

Free daily food allowance

Private Healthcare

Pension Scheme

Employee Assistance Program

Life insurance

Car Scheme

Gym

Job summary

Visa Cash App Racing Bulls F1 Team is seeking an experienced CRM Manager to own the retention marketing programme and drive incremental growth. You will work with the Marketing team to balance fan engagement, retention and commercial goals, while evolving the VCARB loyalty program and content streams.

The role requires hands-on CRM execution, cross-functional collaboration, and a data-driven approach to optimise campaigns and reduce churn across fan segments.

Qualifications

• 5+ years in developing and implementing a CRM strategy.
• Experience building acquisition, retention and loyalty programmes in B2C/subscription models.
• Proficient with end-to-end CRM execution and analytics ownership.
• Strong understanding of GDPR, data privacy and security.

Responsibilities

• Plan, create and optimise CRM campaigns aligned with strategy.
• Grow known CRM audience and manage workload with Marketing teams.
• Oversee the VCARB loyalty programme updates and new engagement strategies.
• Produce weekly/monthly campaign reporting and data-driven recommendations.
• Collaborate with Legal, Copywriters, Brand for compliant campaigns.

Skills

CRM strategy

Retention campaigns

Cross-functional collaboration

Analytics

Data privacy & GDPR

Stakeholder management

Communication

Proactive mindset

Tools

CRM platforms

Analytics tools

Job description

Visa Cash App Racing Bulls F1 Team is seeking an experienced CRM Manager to own the retention marketing programme and drive incremental growth. You will work with the Marketing team to balance fan engagement, retention and commercial goals, while evolving the VCARB loyalty program and content streams.

The role requires hands-on CRM execution, cross-functional collaboration, and a data-driven approach to optimise campaigns and reduce churn across fan segments.