CRM Growth Lead — Fan Retention & Journeys

Raceforce Global; Milton Keynes; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Bonus scheme

Private healthcare

Pension scheme

Life insurance

Car scheme

Gym

Job summary

Visa Cash App Racing Bulls F1 Team seeks an experienced CRM Manager to own and drive the retention marketing programme, delivering best-in-class fan journeys and superb customer experience while supporting growth and commercial goals.

You will plan multichannel campaigns, collaborate with Content, Social, Brand and Partnerships, analyse results and optimise through test‑and‑learn methods, ensuring GDPR compliance and a data‑driven approach.

Qualifications

• Minimum 5 years of experience in developing and implementing a successful CRM strategy.
• Experience building acquisition, retention and loyalty programmes in a B2C subscription-like environment.
• Strong knowledge of CRM platforms and end-to-end campaign analytics.
• Solid understanding of GDPR, data privacy and security requirements.
• Excellent attention to detail and ability to influence stakeholders.
• Proactive, data-driven and ROI-focused mindset.

Responsibilities

• Plan, create and optimise CRM campaigns aligned with overall strategy to engage, retain and grow the fan base.
• Coordinate with Marketing teams (Content, Social, Communications, Brand, Partnerships) to balance the CRM calendar with fans’ interests.
• Manage loyalty programme updates (The Fanzone) and test new engagement strategies.
• Produce regular campaign reporting and insights to inform optimisation and decision making.
• Ensure compliance and best practices through collaboration with Legal & Compliance and other key stakeholders.

Skills

CRM strategy

Multichannel campaigns

Analytics

GDPR compliance

Stakeholder management

Fan engagement

Retention marketing

Tools

CRM platforms

Job description

Visa Cash App Racing Bulls F1 Team seeks an experienced CRM Manager to own and drive the retention marketing programme, delivering best-in-class fan journeys and superb customer experience while supporting growth and commercial goals.

You will plan multichannel campaigns, collaborate with Content, Social, Brand and Partnerships, analyse results and optimise through test‑and‑learn methods, ensuring GDPR compliance and a data‑driven approach.