VCARB F1 Team - CRM Manager

Rolejob; Milton Keynes; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Bonus Scheme

Free daily food allowance

Private Healthcare

Pension Scheme

Employee Assistance Program

Life insurance

Car Scheme

Gym

Job summary

Visa Cash App Racing Bulls F1 Team is seeking an experienced CRM Manager to own the retention marketing programme and drive incremental growth. You will work with the Marketing team to balance fan engagement, retention and commercial goals, while evolving the VCARB loyalty program and content streams.

The role requires hands-on CRM execution, cross-functional collaboration, and a data-driven approach to optimise campaigns and reduce churn across fan segments.

Qualifications

• 5+ years in developing and implementing a CRM strategy.
• Experience building acquisition, retention and loyalty programmes in B2C/subscription models.
• Proficient with end-to-end CRM execution and analytics ownership.
• Strong understanding of GDPR, data privacy and security.

Responsibilities

• Plan, create and optimise CRM campaigns aligned with strategy.
• Grow known CRM audience and manage workload with Marketing teams.
• Oversee the VCARB loyalty programme updates and new engagement strategies.
• Produce weekly/monthly campaign reporting and data-driven recommendations.
• Collaborate with Legal, Copywriters, Brand for compliant campaigns.

Skills

CRM strategy

Retention campaigns

Cross-functional collaboration

Analytics

Data privacy & GDPR

Stakeholder management

Communication

Proactive mindset

Tools

CRM platforms

Analytics tools

Job description

Company Description

Visa Cash App Racing Bulls F1 Team is one of two Red Bull-owned F1 teams.

Job Description

We are looking for an experienced CRM Manager to be responsible for owning and driving the retention marketing programme that creates incremental bottom‑line growth for our VCARB Team.

CRM Management

• Plan, create and optimise CRM campaigns in conjunction with overall strategy, finding the perfect balance between engaging with fans, retaining them and achieving our growth and commercial goals.
• Find ways to grow the known CRM audience.
• Manage workload and stakeholder relationships with wider Marketing team (Content, Social, Communications, Brand, VCARB Relations and Partnerships) to ensure CRM calendar is balanced and with the fans’ best interests at heart.
• Manage the VCARB loyalty programme updates (The Fanzone), with focus on new content streams, innovating new engagement strategies and supporting the acquisition efforts.
• Compile quarterly competitor analysis of best‑practice CRM campaigns from sports and entertainment industry.

Professionalism

• Work closely with the Web & Content team to create and execute engaging multi‑channel campaigns that drive acquisition and retention while minimising churn.
• Produce high quality and timely campaigns that are fan‑centric, innovative and relevant.
• Compiling weekly and monthly campaign reporting and analysis, confidently dissecting the data and providing recommendations and key takeaways for optimisation through test and learn methodologies.
• Establish and develop excellent working practices and processes with core stakeholders (Legal & Compliance, Copywriters, Brand Team etc.).
• Input into weekly and monthly testing strategy set by Head of Digital Media.

What We Offer

Success on track starts with people, talented individuals who grow, learn, and push forward together. At Visa Cash App Racing Bulls, we’re a young and ambitious team, recognised for developing future talent and creating opportunities to shine. On top of a competitive salary, here’s what else you can enjoy with us:

• Bonus Scheme
• Free daily food allowance
• Private Healthcare
• Pension Scheme
• Employee Assistance Program
• Life insurance
• Car Scheme
• Gym
• And many more

Qualifications

• At least 5 years’ experience in the development and implementation of a successful CRM strategy, with back‑end system knowledge.
• Built successful acquisition, retention and fan loyalty programmes whilst being familiar with working in a B2C subscription‑based business.
• Experience using CRM platforms, working on an end‑to‑end basis, execution through to developing and owning analytics.
• Detailed and thorough understanding of legal compliance relating to GDPR, data privacy and security.
• Exceptional attention‑to‑detail.
• Very strong interpersonal skills, and the ability to mobilise others.
• Extremely organised with a passion to drive optimisation through insights and data.
• Proactive attitude and committed interest to the Team’s objectives.
• Self‑starter who can take initiative.
• Data‑focused and Return On Investment driven.
• Confident in communicating and presenting with core stakeholders across the business.

Additional Information

Visa Cash App Racing Bulls F1 Team is an equal opportunities employer, we will evaluate applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.