VCARB F1 Team - CRM Manager

Visa Cash App RB; Milton Keynes; Hybrid; GBP 45.000 - 75.000; Vollzeit

Benefits dieser Stelle

Bonus scheme

Free daily meals

Pension scheme

Employee assistance program

Life insurance

Car scheme

Gym

Zusammenfassung

Red Bull GmbH in Milton Keynes is seeking an experienced CRM Manager to own and drive the retention marketing programme for the VCARB Team. You will lead multi-channel CRM campaigns, optimise fan journeys, and collaborate with Marketing, Legal, Brand, and Partnerships to maximise growth.

You will design and measure campaigns, report on performance, and iterate using test-and-learn methods. The role demands strong data-driven decision making, compliance with GDPR, and exceptional stakeholder

Qualifikationen

• At least 5 years’ experience in the development and implementation of a successful CRM strategy.

Aufgaben

• Own and drive the retention marketing programme to create incremental bottom-line growth.
• Plan, create and optimise CRM campaigns; grow known CRM audience; manage workload with stakeholders.
• Oversee the VCARB loyalty programme (The Fanzone) updates and engagement strategies.
• Compile quarterly competitor analysis of best-practice CRM campaigns from sports and entertainment.

Kenntnisse

CRM strategy

Campaign management

Data analysis

Stakeholder management

GDPR compliance

Ausbildung

Bachelor's degree or equivalent in marketing or business

Tools

CRM platforms

Jobbeschreibung

Visa Cash App Racing Bulls F1 Team is one of two RedBull-owned F1 teams.

Today’s Formula 1 calls for a high level of specialist skills in every area. At Visa Cash App Racing Bulls F1 Team we strongly believe that every member of our staff can and should lead innovation and continuous improvement in such a competitive and dynamic working environment.

Sounds exciting, doesn't it? Don't miss your chance to make an impact!

We are looking for an experienced CRM Manager to be responsible for owning and driving the retention marketing programme that creates incremental bottom-line growth for our VCARB Team.

They will be in charge of helping the Marketing Team deliver, measure & optimise all campaign activity, while creating best-in-class fan journeys and delivering superb customer experience.

CRM Management

Plan, create and optimise CRM campaigns in conjunction with overall strategy, finding the perfect balance between engaging with fans, retaining them and achieving our growth and commercial goals.

Find ways to grow the known CRM audience.

Manage workload and stakeholder relationships with wider Marketing team (Content, Social, Communications, Brand, VCARB Relations and Partnerships) to ensure CRM calendar is balanced and with the fans’ best interests at heart.

Manage the VCARB loyalty programme updates (The Fanzone), with focus on new content streams, innovating new engagement strategies and supporting the acquisition efforts.

Compile quarterly competitor analysis of best-practice CRM campaigns from sports and entertainment industry.

Professionalism

Work closely with the Web & Content team to create and execute engaging multi-channel campaigns that drive acquisition and retention while minimising churn.

Produce high quality and timely campaigns that are fan‑centric, innovative and relevant.

Compiling weekly and monthly campaign reporting and analysis, confidently dissecting the data and providing recommendations and key takeaways for optimisation through test and learn methodologies.

Establish and develop excellent working practices and processes with core stakeholders (Legal & Compliance, Copywriters, Brand Team etc.).

Input into weekly and monthly testing strategy set by Head of Digital Media.

Your Application

Once you’ve submitted your application, you’ll most likely receive an invitation to complete the RedBull Wingfinder assessment. Taking the test is not mandatory for your application to be reviewed; however, we strongly recommend completing it, as it’s a great way to better understand your own strengths and potential!

Due to the very high volume of applications, we’re unfortunately not able to provide individual feedback or application status updates, except for candidates who have interviewed with our team.

What We Offer

Success on track starts with people, talented individuals who grow, learn, and push forward together. At Visa Cash App Racing Bulls, we’re a young and ambitious team, recognised for developing future talent and creating opportunities to shine. On top of a competitive salary, here’s what else you can enjoy with us:

• Bonus Scheme
• Free daily food allowance
• Pension Scheme
• Employee Assistance Program
• Life insurance
• Car Scheme
• Gym
• And many more

At least 5 years’ experience in the development and implementation of a successful CRM strategy, with back‑end system knowledge.

Built successful acquisition, retention and fan loyalty programmes whilst being familiar with working in a B2C subscription‑based business.

Experience using CRM platforms, working on an end‑to‑end basis, execution through to developing and owning analytics.

Detailed and thorough understanding of legal compliance relating to GDPR, data privacy and security.

Exceptional attention-to-detail.

Very strong interpersonal skills, and the ability to mobilise others.

Extremely organised with a passion to drive optimisation through insights and data.

Proactive attitude and committed interest to the Team’s objectives.

Self-starter who can take initiative.

Data‑focused and Return On Investment driven.

Confident in communicating and presenting with core stakeholders across the business.

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Visa Cash App Racing Bulls F1 Team is an equal opportunities employer, we will evaluate applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.

RELATED OPPORTUNITIES

Looking for something else?

Find your meaning and use your strengths to achieve it.

Freedom & Responsibility

Take real responsibility for yourself and your work.

Mastery

Love life, love work, love to challenge yourself.

RedBull Company

Giving wiiings to people & ideas since 1987

How can I get a job at RedBull?

RedBull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of RedBull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in‑person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions.You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to RedBull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you.By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from RedBull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.