CRM Growth Lead - Strategy, Lifecycle & Personalisation

Select; Attleborough; On-site; GBP 90,000 - 130,000; Full time

Job summary

Select is seeking an experienced CRM leader to own the strategy, customer lifecycle and retention roadmap in a fast-growing digital business. You’ll report to the Head of Marketing and lead a small CRM team, shaping how acquisition and retention connect across channels.

You’ll define the CRM vision, build segmentation frameworks, drive personalisation and automation across email, SMS, app push and on-site journeys, and work with Data, Product and Commercial teams to improve retention and CLV.

Qualifications

• Must have led CRM, retention or lifecycle marketing teams in fast-moving digital businesses.
• Experience across subscription/ecommerce/gaming/betting is a plus.
• Hands-on with CRM platforms such as Klaviyo, Braze, Iterable or SFMC.
• Proven track record of improving retention, revenue or engagement.

Responsibilities

• Define and own the CRM strategy, lifecycle and retention roadmap.
• Design and optimise customer journeys across onboarding, activation, retention, reactivation, loyalty and high-value segments.
• Build advanced segmentation using behavioural, transactional and value data.
• Create personalisation roadmap across email, SMS, app push and on-site.
• Lead a structured testing programme and a culture of experimentation.
• Collaborate with Data for cohort analysis and CRM metrics.
• Optimise the CRM platform, ensure QA and GDPR compliance, and coach the team.

Skills

CRM leadership

Lifecycle marketing

Team leadership

Stakeholder management

Analytical skills

Customer segmentation

Personalisation and automation

CRM strategy

Tools

Klaviyo

Braze

Iterable

Salesforce Marketing Cloud

Job description

Select is seeking an experienced CRM leader to own the strategy, customer lifecycle and retention roadmap in a fast-growing digital business. You’ll report to the Head of Marketing and lead a small CRM team, shaping how acquisition and retention connect across channels.

You’ll define the CRM vision, build segmentation frameworks, drive personalisation and automation across email, SMS, app push and on-site journeys, and work with Data, Product and Commercial teams to improve retention and CLV.