CRM & Retention Lead: Lifecycle & Revenue Growth

The Growth Foundation; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave

Private healthcare

Life assurance and income protection

Learning and development budget

Job summary

The Growth Foundation is recruiting a CRM & Retention Lead for a fast-growing consumer brand based in London. You will own CRM, email marketing and retention strategy, helping to convert prospects, increase repeat purchase, improve subscription performance and grow customer lifetime value.

Working across Growth, Brand, Product, Creative and Operations, you will build a high-performing lifecycle programme with measurable commercial impact.

Qualifications

• CRM, lifecycle, retention or email marketing experience in ecommerce or subscriptions.
• Proven ability to improve retention, repeat purchases, or subscription revenue.
• Strong email marketing, automation, segmentation and testing skills.
• Experience with Klaviyo; Shopify knowledge advantageous.
• Commercially minded, analytical and collaborative.

Responsibilities

• Own email and CRM campaigns from planning to launch and optimisation.
• Build automated customer journeys (welcome, post-purchase, replenishment, subscription, re-engagement, win-back).
• Drive retention, repeat revenue, subscription growth and CLV.
• Develop segmentation and testing plans to improve relevance and conversion.
• Collaborate with Product and Digital teams to improve journeys and AOV.
• Track CRM performance and derive data-driven improvements.
• Introduce scalable processes as the business grows.

Skills

CRM

Lifecycle marketing

Email marketing

A/B testing

Analytical

Tools

Klaviyo

Shopify

Job description

The Growth Foundation is recruiting a CRM & Retention Lead for a fast-growing consumer brand based in London. You will own CRM, email marketing and retention strategy, helping to convert prospects, increase repeat purchase, improve subscription performance and grow customer lifetime value.

Working across Growth, Brand, Product, Creative and Operations, you will build a high-performing lifecycle programme with measurable commercial impact.