CRM & Lifecycle Marketing Lead (Klaviyo)

Mous; Greater London; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Growth opportunities

Product discount (30% Friends & Family

Holiday allowance

Cycle to work

On-site gym

Job summary

Mous in London is seeking a growth marketeer to own and grow retention and CRM across email and SMS, shaping the lifecycle programme, loyalty and post-purchase journeys, and turning one-time buyers into high-value repeat customers.

You’ll own strategy, roadmap, and test-and-learn loops with autonomy in a fast-growing DTC brand, inside a hybrid setup with an engaged global community and strong creative identity.

Qualifications

• Hands-on Klaviyo expertise (or comparable ESP) - building flows, segments and campaigns independently
• Experience in CRM / retention / lifecycle marketing, ideally at a DTC ecommerce or consumer brand
• Confident with retention metrics - LTV, repeat purchase rate, churn, cohort analysis
• Demonstrable record of growing repeat purchase rate and CRM-driven revenue

Responsibilities

• Own and optimise the email & SMS programme in Klaviyo - building and reporting on lifecycle flows (welcome, post-purchase, abandonment, win-back) and the weekly campaign calendar
• Develop the CRM/retention roadmap and customer segmentation across the full post-purchase journey
• Plan and run A/B tests on creative, offers, subject lines and send times, and report against retention KPIs
• Own retention reporting - repeat purchase rate, customer LTV, churn and email/SMS revenue - and surface insights to the wider Ecommerce team

Skills

Klaviyo

CRM/Retention

Retention metrics

Repeat purchase growth

Commercial mindset

Analytical mindset

Copy & creative judgement

Test & learn

Loyalty experience

Subscription experience

Tools

Klaviyo (ESP)

Job description

Mous in London is seeking a growth marketeer to own and grow retention and CRM across email and SMS, shaping the lifecycle programme, loyalty and post-purchase journeys, and turning one-time buyers into high-value repeat customers.

You’ll own strategy, roadmap, and test-and-learn loops with autonomy in a fast-growing DTC brand, inside a hybrid setup with an engaged global community and strong creative identity.