CRM Growth Lead - Email, Retention & ROI

Select; Attleborough; On-site; GBP 30,000 - 35,000; Full time

Benefits offered by this job

25 days holiday

Pension matching 7.5%

Free parking on site

Food and refreshments

Job summary

Select, a fast-growing digital consumer business in Norfolk, is seeking a CRM Executive to drive revenue through targeted campaigns and lifecycle programmes. You will own segmentation, deploy campaigns across channels, and refine journeys to boost retention and ROI.

The role sits at the core of growth, collaborating with marketing, creative, product and data teams. The position offers hands-on CRM exposure with opportunities to learn Klaviyo and other platforms in a fast-paced, supportive

Qualifications

• CRM, email or lifecycle marketing experience.
• Experience with customer and market segmentation.
• Proven ability to drive retention, activation, and ROI.
• Klaviyo familiarity or willingness to learn.
• Strong attention to detail and organisation.
• Own transport required (site not on public transport).

Responsibilities

• Build, test and deploy campaigns across email, SMS, and app push.
• Support automated journeys across onboarding, retention, reactivation, and engagement.
• Build audiences from behavioural and transactional data.
• Add personalised and dynamic content; run A/B tests.
• Report on engagement, revenue, retention and ROI.
• Collaborate with creative, paid media, product, data teams, and agencies.

Skills

CRM experience

Segmentation

Retention & ROI

Attention to detail

Driving licence

Tools

Klaviyo

Job description

Select, a fast-growing digital consumer business in Norfolk, is seeking a CRM Executive to drive revenue through targeted campaigns and lifecycle programmes. You will own segmentation, deploy campaigns across channels, and refine journeys to boost retention and ROI.

The role sits at the core of growth, collaborating with marketing, creative, product and data teams. The position offers hands-on CRM exposure with opportunities to learn Klaviyo and other platforms in a fast-paced, supportive