CRM Growth Lead: Email & Lifecycle Automation

Better Placed; West Yorkshire; On-site; GBP 42,000 - 62,000; Full time

Job summary

Better Placed is seeking a commercially-minded CRM Manager to take ownership of the entire CRM activity across multiple brands. Join a fast-growing digital team and shape strategy, customer engagement and business growth.

Reporting to the Head of Digital, you will own the customer lifecycle programme, drive email performance, and use customer insight to boost engagement, repeat purchases and long-term value, while building a best-in-class CRM function.

Qualifications

• Track record of delivering email marketing campaigns with measurable results.
• Analytical skills to interpret data and turn insights into action.
• Experience creating customer segmentation strategies and lifecycle programmes.
• Confident working cross-functionally and influencing stakeholders at all levels.

Responsibilities

• Take ownership of CRM and email marketing activity across multiple brands.
• Develop and manage the CRM roadmap to support wider commercial objectives.
• Plan, build and execute engaging email campaigns and automated journeys.
• Create and maintain a campaign calendar balancing promotions with retention.
• Collaborate with creative, marketing and brand teams on customer communications.
• Lead development and optimisation, including platform migration and processes.
• Monitor campaign performance and analyse customer behaviour for actions.
• Build reporting dashboards and provide data-driven performance insights.
• Drive a continuous testing programme across subject lines, messaging, audience targeting and workflows.

Skills

Email marketing

Lifecycle marketing

Data analysis

Segmentation

Stakeholder management

Tools

CRM platforms

Job description

Better Placed is seeking a commercially-minded CRM Manager to take ownership of the entire CRM activity across multiple brands. Join a fast-growing digital team and shape strategy, customer engagement and business growth.

Reporting to the Head of Digital, you will own the customer lifecycle programme, drive email performance, and use customer insight to boost engagement, repeat purchases and long-term value, while building a best-in-class CRM function.