CRM Lifecycle Lead — Personalisation & Retention (Hybrid)

Get Recruited; Leeds; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Great Benefits

Job summary

Get Recruited Ltd seeks a CRM Marketing Manager in Leeds to own the customer lifecycle across onboarding, retention and reactivation. You will manage campaigns across email, SMS, WhatsApp and direct mail, driving personalisation and a data-driven approach to engagement and loyalty.

Join a fast-growing DTC business and partner with Experience, Product and Creative teams to build high-impact journeys, test ideas, and continually optimise activation, retention and lifetime value in a hybrid Leeds

Qualifications

• Experience in CRM and lifecycle marketing within a DTC or subscription business.
• Proven track record building automated customer journeys.
• Strong retention, reactivation and loyalty strategies.
• Hands-on with CRM platforms such as Iterable, Klaviyo, Braze or similar.
• Experience running campaigns across email, SMS and other direct marketing channels.
• Strong knowledge of segmentation, personalisation and behavioural triggers.
• Experience with A/B testing and using campaign data to make decisions.
• A commercial mindset and understanding of metrics like LTV, churn, repeat purchase rate and AOV.
• Ability to oversee CRM strategy while still delivering campaigns.
• Some knowledge of HTML and design software for email templates.

Responsibilities

• Taking ownership of automated customer journeys across onboarding, nurture, retention, loyalty and re-engagement.
• Managing CRM activity across email, SMS, WhatsApp and direct mail, ensuring relevant communications at the right time.
• Developing a strong test-and-learn approach across messaging, content, timings and customer journeys.
• Building and improving customer segmentation and personalisation using behavioural and transactional data.
• Creating triggered campaigns based on customer behaviour and identifying new ways to improve engagement.
• Reviewing campaign performance and using results to improve CRM activity.
• Producing monthly CRM reporting and sharing insights with senior stakeholders.
• Building email templates within the CRM platform with the creative team for efficiency.
• Managing the CRM communications calendar and balancing planned campaigns with new opportunities.
• Developing retention and reactivation campaigns to reduce churn and win back lapsing customers.
• Using CRM activity to increase engagement, repeat purchases, attachment rates and AOV.
• Mentoring and supporting a CRM Executive to grow day-to-day activities.

Skills

CRM & lifecycle marketing

DTC / subscription experience

Automated journeys

Retention & loyalty strategies

Campaign management

Segmentation & personalisation

A/B testing

Data-driven decisions

Customer lifetime value

Cross-functional collaboration

Mentoring / team development

HTML basics for emails

Tools

Iterable

Klaviyo

Braze

Job description

Get Recruited Ltd seeks a CRM Marketing Manager in Leeds to own the customer lifecycle across onboarding, retention and reactivation. You will manage campaigns across email, SMS, WhatsApp and direct mail, driving personalisation and a data-driven approach to engagement and loyalty.

Join a fast-growing DTC business and partner with Experience, Product and Creative teams to build high-impact journeys, test ideas, and continually optimise activation, retention and lifetime value in a hybrid Leeds