CRM Manager

Better Placed; West Yorkshire; On-site; GBP 42,000 - 62,000; Full time

Job summary

Better Placed is seeking a commercially-minded CRM Manager to take ownership of the entire CRM activity across multiple brands. Join a fast-growing digital team and shape strategy, customer engagement and business growth.

Reporting to the Head of Digital, you will own the customer lifecycle programme, drive email performance, and use customer insight to boost engagement, repeat purchases and long-term value, while building a best-in-class CRM function.

Qualifications

• Track record of delivering email marketing campaigns with measurable results.
• Analytical skills to interpret data and turn insights into action.
• Experience creating customer segmentation strategies and lifecycle programmes.
• Confident working cross-functionally and influencing stakeholders at all levels.

Responsibilities

• Take ownership of CRM and email marketing activity across multiple brands.
• Develop and manage the CRM roadmap to support wider commercial objectives.
• Plan, build and execute engaging email campaigns and automated journeys.
• Create and maintain a campaign calendar balancing promotions with retention.
• Collaborate with creative, marketing and brand teams on customer communications.
• Lead development and optimisation, including platform migration and processes.
• Monitor campaign performance and analyse customer behaviour for actions.
• Build reporting dashboards and provide data-driven performance insights.
• Drive a continuous testing programme across subject lines, messaging, audience targeting and workflows.

Skills

Email marketing

Lifecycle marketing

Data analysis

Segmentation

Stakeholder management

Tools

CRM platforms

Job description

Are you a commercially-minded CRM professional who thrives on using customer data, automation and lifecycle marketing to drive retention and revenue?

We're partnering with an ambitious, fast-growing business that have an exciting opportunity for a CRM Manager to take ownership of the entire CRM activity. Joining a wider digital team in a standalone specialist role where you'll have genuine influence over strategy, customer engagement and business growth.

Reporting into a Head of Digital, you'll be responsible for shaping and executing the CRM and customer retention strategy across multiple brands. This is a highly visible role where you'll own the customer lifecycle programme, drive email marketing performance, and use customer insight to improve engagement, repeat purchasing and long-term customer value.

You'll have the freedom to bring new ideas, challenge existing processes and build a best-in-class CRM function within a business experiencing significant growth.

• Take full ownership of CRM and email marketing activity across multiple brands.
• Develop and manage the CRM roadmap, ensuring all communications support wider commercial objectives.
• Plan, build and execute engaging email campaigns and automated customer journeys.
• Create and maintain a comprehensive campaign calendar, balancing promotional activity with retention and engagement initiatives.
• Work closely with creative, marketing and brand teams to deliver compelling customer communications that reflect each brand's identity and positioning.
• Lead the ongoing development and optimisation, including supporting platform migration and process improvements where required.
• Monitor campaign performance, analyse customer behaviour and provide actionable recommendations to improve results.
• Build reporting dashboards and performance insights to support data-led decision making.
• Drive a continuous testing programme across subject lines, messaging, creative, audience targeting and automation workflows.

About You

• A track record of delivering successful email marketing campaigns that drive measurable business results.
• Excellent analytical skills with the ability to interpret data and turn insights into action.
• Experience creating customer segmentation strategies and lifecycle programmes.
• Confidence working cross-functionally and influencing stakeholders at all levels.
• A proactive, self-starting approach and the ability to thrive in a fast-paced, high-growth environment.